It’s been a busy couple of weeks for us and we’ve had a number of exciting announcements during that time so we wanted to recap some of the most important ones in this post in case you missed them!

Concern in the US and an impasse in the EU over new data protection regulation

The proposed EU Data Protection Regulation continues to bring controversy and discussion on both sides of the Atlantic. Our Policy Director, Saira Nayak, shared her thoughts on the current impasse over the proposed EU regulation in a recent blog post.

EU companies out of step with consumer concerns over online tracking

TRUSTe recently published the first-ever comprehensive analysis of current consumer attitudes toward data privacy and the Cookie Directive across the EU. This extensive study included over 4,000 consumers (conducted online via Ipsos MORI’s Omnibus survey in France, Germany, Great Britain and the Netherlands) and also included a review of tracking technology on 200 top websites across these four countries.  Further details from this study are included in the TRUSTe 2012 EU Consumer Privacy Index and have been covered by online outlets like:

ComputerWorld UK – Most popular EU websites don’t ask permission to install cookies
PC Advisor  – Majority of popular EU websites don’t ask permission to install cookies, report says
CIO  – Majority of popular EU websites don’t ask permission to install cookies, report says

Avoiding a ‘clash of the icons’

When companies first used the AdChoices Icon for online behavioral ads, icon service providers typically ran the icons in the top right corner of display ads. Today, it’s not uncommon to see more than one AdChoices Icon, in any number of locations on an ad creative. Read about TRUSTe’s icon–collision solution by reading this recent TRUSTe blog post.

TRUSTe certifies the privacy of the IAB UK website

We recently announced that Haymarket Media Group has chosen TRUSTe to certify the privacy practices of 200 of their top website properties and now the IAB UK proudly displays the TRUSTe privacy seal on each page of their site.

Upcoming events

Online Tracking Update: How Will Consumer Privacy Change Marketing In 2013?
A November 27th webinar, presented by Brand Republic and TRUSTe, featuring James Mullock, a partner at Osborne Clarke, and Danilo Labovic, EMEA Managing Director at TRUSTe, in a discussion moderated by Alex Whitson, Head of Content at Brand Republic Insight.

Register here »

Entertainment Apps Conference
Join us on November 29th in Los Angeles for the the Entertainment Apps Conference, where our General Counsel, John Tomaszewski, will be speaking.

More Info here »

Share This

Share this post with your friends!