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When it comes to protecting your online privacy who do you trust? That’s the question the Ponemon Institute and TRUSTe posed to more than 6,000 consumers in our annual joint survey on Most Trusted Companies for Privacy. Consumers rated more than 200 companies on their trustworthiness and we integrated the results with rankings generated from an expert panel review at the Ponemon Institute who rated the companies based on rigorous, objective criteria.

So who took home top honors in 2009? That would be eBay, followed by Verizon at the number two spot. We’re proud to say both companies are certified TRUSTe seal holders. In fact, of the top ten most trusted companies for consumer privacy in 2009, an impressive eight are TRUSTe seal holders (noted in bold below).

  1. eBay
  2. Verizon
  3. US Postal Service
  4. WebMD
  5. IBM
  6. Procter & Gamble
  7. Nationwide
  8. Intuit
  9. Yahoo!
  10. Facebook

Curious what companies rounded out the rankings? Tune in to our webinar next week to find out that and more about the 2009 Most Trusted Companies for Privacy survey. The webinar will take place on September 24, 2009 at 11 a.m. PST and Larry Ponemon and TRUSTe CEO Fran Maier will present. You can RSVP by emailing webinar@truste.com with the subject “Most Trusted Company for Privacy Award.” We hope you join us there!

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