Joanne Furtsch, CIPP, CIPP/C
Policy & Product Architect
Mobile app technology and business models are rapidly evolving. In the race to build the next great mobile app developers need to take the time to understand what data they’re collecting through their app and what legal and privacy obligations that data may entail.
Incorporating privacy-by-design into the development of mobile applications is a lot cheaper and more efficient than the alternative: privacy-by-disaster. Consider the case of mobile app developer W3 Innovations, LLC, who earlier this month settled FTC charges that the company violated the Children’s Online Privacy Protection Act (COPPA). The problem? Their mobile apps were collecting the email addresses and names of children under 13 without first obtaining their parents’ consent (as required by COPPA).