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Hats off to Gap Inc.’s Banana Republic mobile advertising campaign that offers consumers additional discounts through their mobile devices — that can be used either in-store or online.  Announced today on Mobile Commerce Daily, the campaign, which offers a 10% off coupon that can be redeemed in-store, aims to drive consumer sales.

Through TRUSTed Mobile Ads preference manager, consumers now have the power to control their ad preferences while viewing ads. With a simple click of the AdChoices icon, consumers can trust that their privacy preferences are protected.
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Check out a few screens below.

 

Mobile Advertising campaign mobile adpage of Banana Republic. 10% discount mobile ad campaign from Banana Republic.With TRUSTe’s Mobile Ad Preferences Manager, consumers can control their ad preferences.

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