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mobile world congress 2014

– Feb 19
EU Regulatory Update – Implications & Opportunities
(Webinar – OTA Members Only)

Join Saira Nayak, Director of Policy at TRUSTe, on Wednesday, February 19, 2014 for the Online Trust Alliance (OTA) webinar which will provide an update on the EU Regulatory environment and discuss related implications and opportunities.


– Feb 24 – 27
Mobile World Congress – The Future of Mobile Advertising: From Opt-out to Opt-in

#MWC14 is a world-class thought leadership conference featuring visionary keynotes and panel discussions. More than 1,700 exhibitors will showcase cutting-edge product and technology innovations.

Stop by the TRUSTe Booth #K77 in the App Planet Hall 8.1 and don’t miss the TRUSTe Power Hour session on Thursday February 27 – The Future of Mobile Advertising: From Opt-out to Opt-in. Chris Babel, CEO at TRUSTe will be joined on stage by Roger Woods, Sr. Product Manager, Mobile Solutions at Adobe; Tom Bowman, VP Global Strategy & Sales Operations at BBC Worldwide and Bob Walczak, GM Mobile & Video at Pubmatic as TRUSTe shares a new advertising concept designed to satisfy the needs of consumers, privacy regulators, and the advertising ecosystem. Join us to hear the latest market trends along with consumer and advertiser needs, and the latest field test results.
– Feb. 27
CBBB and TRUSTe Discuss Compliance with the DAA’s Principles

Listen as Genie Barton, VP and Director, Online Interest-Based Advertising Accountability Program & Mobile Marketing Initiatives of Council of Better Business Bureaus (CBBB) and Joanne Furtsch, Director of Product Policy at TRUSTe explain the requirements for compliance with the DAA’s Principles and share tools and technologies available to help companies manage and maintain ongoing compliance on Thursday, February 27. If your company collects information for OBA purposes, and you’re not sure if you’re compliant then don’t miss this opportunity to get your questions answered.