Our latest series will introduce you to a new TRUSTe employee every week to give you an inside look at the talented, knowledgeable and friendly people who work at TRUSTe.  

Name: Helen Huang

Job Title: Product Manager

How long have you worked at TRUSTe? I have worked at TRUSTe for almost 4 years now.

Tell us about your role at TRUSTe: I am the Product Manager for all TRUSTed Ads (OBA) and Cookie Consent Manager SaaS products. I work very closely with all teams at TRUSTe: Marketing, Sales, Account Management, and especially Engineering to ensure we are able to deliver quality products to our clients and the market. I am taking on more new products this year in 2015 and participating in integrating my current SaaS products into a higher-level platform. There is more exciting news to come!

What do you think are the top privacy challenges for companies? The way companies track users has evolved to become much more sophisticated. In addition, more players are involved in the tracking process. It is difficult for users to get full visibility of how companies are sharing and using their data. Companies have good intentions but technology and the complex ecosystem pose a challenge to privacy.

Why do you think online privacy is an important issue? Online privacy is important because, although it’s a cliché, big data is coming and my personal opinion is that it will be used for many positive personalized experiences. For example, Google may know so much about my fashion style, they will show me ads with jeans that are an exact fit for my body type or another company knows my sleep cycle so well, they will show me the ideal bed/pillow set-up for the perfect night’s sleep. However, in being able to improve my quality of life, I have to share a lot about my life and when data is electronically stored, this can make privacy more difficult to control and protect.

What do you like most about working at TRUSTe? TRUSTe has a transparent culture and an executive “open door policy.” This empowers employees to feel that they have control over their career and happiness.

What do you do for fun when you’re not working? I have a small group of friends and family who I spend a lot of time with. By myself, I enjoy video games, reading and watching TV.

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