Today, we announced Dynamic Platform Detection, as a new feature of our TRUSTed Ads Compliance Manager.
Using just a single smart tag, companies can provide opt-outs across both mobile and desktop platforms. With this new feature, companies can also provide consumers with a greater assurance that their opt-out preferences are being honored across devices, while simplifying compliance.
TRUSTe Ads Compliance Manager is a comprehensive technology solution that overcomes the challenges of addressing consumer privacy preferences in desktop and mobile across any platform, device, or cookie/non-cookie environment. With the addition of Dynamic Platform Detection TRUSTe is taking the industry one step closer to a universal opt-out which can be supported and guaranteed across a variety of connected advertising environments.
To read more about Dynamic Platform Detection, click here.