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Today, TRUSTe announced solutions to help companies address the new EU General Data Protection Regulation (GDPR), which brings sweeping changes and tough compliance challenges for any business with EU customers and employees.

The package of solutions will help companies meet the stringent new requirements of the GDPR. In addition, as the leading global provider of privacy certifications, TRUSTe will seek to become accredited as a data protection seal provider with the relevant European supervisory authorities.

TRUSTe has a long history of helping companies address EU privacy requirements. TRUSTe launched their EU Safe Harbor privacy program in 2000 and has since assessed thousands of companies for compliance with the Safe Harbor principles. TRUSTe launched their EU Cookie Consent Manager solution in March 2012 and became an EDAA approved icon and certification provider in July 2013.

Recent research into how companies were preparing for the GDPR across the U.S. and Europe showed half of companies were still unaware of the changes, while others were investing up to $0.5 million to address the new law. 55% of companies surveyed were looking for more detailed guidance on the GDPR and 43% were looking for technology solutions to meet the new compliance requirements.

Read the press release for more details.