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In exchange for technology advances that make our day-to-day lives easier and safer, we are providing more and more personal information.

Connected cars are an example of advances in technology that make our lives easier and safer. Today, cars use networks of internal computers that can use hundreds of sensors to collect information about our driving habits or physical vehicle information.

The European Commission is keeping up with these changes and suggesting ways to ensure that personal data that we provide for the conveniences and improved safety that come along with technology advances are kept safe. It has established the Cooperative Intelligent Transport Systems (C-ITS), which is a multi-stakeholder platform formed to come up with a way to access data in a safe and privacy-friendly way. Additionally, this leaked draft of the Commission’s communication “Building a European Data Economy” discusses “the issues of free flow of data; access and transfer in relation to data; liability and safety in the context of emerging technologies; and portability, interoperability and standards.”

The final document is scheduled to be released this month.

TRUSTe has been at the forefront of the IoT in the context of connected cars as it pertains to privacy. At the TRUSTe Privacy Risk Summit ’15, Tim Tobin, Partner, Hogan Lovells; Jill Phillips, Chief Privacy Officer, General Motors; Joe Jerome, Policy Counsel, Future of Privacy Forum discussed “How the Automobile Industry Took the Lead in Industry Self–Regulation”.  Additional privacy by Design issues to consider in the IoT context can be found here.

Additionally, if you have questions about your organization’s compliance with data privacy laws such as the EU GDPR, contact us.