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On January 10, 2017, the European Commission released a proposed Regulation on Privacy and Electronic Communications (the “ePrivacy Regulation”) to replace the ePrivacy Directive (the “EU Cookie Directive”) to better align with the newly adopted EU General Data Protection Regulation and its Digital Single Market Strategy.

Over the past 18 months, the European Commision reviewed the ePrivacy Directive by conducting evaluations, consultations, and an impact assessment. The results informed the proposed Regulation.

TRUSTe has followed enforcement of the ePrivacy Directive (“EU Cookie Directive”) in both rounds of compliance inspections. As noted in this advisory, one of the big changes in the proposed Regulation will be more severe non-compliance fines and penalties than seen in the past. TRUSTe will continue to provide updates as this proposed Regulation goes through the EU legislative process.

The January 2017 TRUSTe Client Advisory Note was prepared by Josh Harris, Director International Regulatory Affairs, TRUSTe; and, by Joanne Furtsch, CIPP/US, Director of Policy & Data Governance, TRUSTe. It provides an overview of the proposed ePrivacy Regulation including: key changes between the existing Directive and the proposed Regulation; practical implications of the proposed Regulation, and timing. The Advisory also includes a list of key takeaways to help your company decide its next steps.

If you would like a copy of this latest Client Advisory Note then look out for your copy via e-mail today or contact TRUSTe at 1-888-878-7830.