On Thursday, May 30, the Maine Senate voted 35-0 on a bill that requires Internet Service Providers or “ISPs” to obtain a consumer’s consent prior to selling their private data to a third party. The bill, LD 946, was passed in the House by a vote of 96-45. It is expected to be signed by Maine’s Governor, Janet Mills.
ISPs maintain a trove of data related to consumers, including details of every website they visit, location data, and their consumption of internet services. This data can then be used by advertisers to target products and services to individuals, or more worrisome, to differentiate prices or services offered to an individual in a discriminatory manner.
The Federal Communications Commission promulgated a similar rule in 2016, requiring ISPs to get consent from consumers before selling their private data, which was ultimately overturned by Congress.
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