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Cookie Crack Down Blog

TrustArc is proud to present the next Privacy Insight Series webinar “Cookie Crack Down: What New Regulator Guidance Means For Your Business” with TrustArc Senior Counsel Darren Abernethy. This webinar will take place on Wednesday, July 31st at 8am PT / 11am ET / 4pm GMT. Don’t miss this opportunity to learn more recent cookie guidance – register today!

The only thing hotter than temperatures this summer in the European Union is activity around the digital advertising ecosystem, real-time bidding, website cookie practices and discussions of the interplay between GDPR and the current ePrivacy Directive.

Traditional interpretations (and consumers’ expectations) are changing, and it’s important for organizations to understand the pulse of supervisory authorities’ recent guidance, reports and announced plans with respect to advertising technology—in order to begin operationalizing any needed updates to data governance, website and supply chain practices.

This TrustArc webinar will provide:

  • An overview of the recent cookie guidance and real-time bidding report from the U.K. Information Commissioner’s Office;
  • A walk-through of what the French privacy regulator’s recently announced changed interpretation of what constitutes valid cookie consent means for organizations globally; and
  • A breakdown of advertising ecosystem participants’ data protection best practices in transparency, documenting legal bases, treatment of special category data, cookie consent exceptions, and more.

Speaker Darren Abernethy is an active participant in DAA, DAAC, EDAA and other advertising industry privacy self-regulatory organizations. Darren is a regular contributor to advisory boards and marketing tech publications, and has authored multiple papers on consent, ad tech and marketing best practices.

Can’t make it? Register anyway – we’ll automatically send you an email with both the slides and recording after the webinar.

TrustArc publishes a broad range of privacy educational resources, including research reports, benchmark statistics, solutions briefs, product updates, webinars, workshops and much more. Check out the following resources on hot topics including CCPA, GDPR, Vendor Risk Management, DSAR Best Practices, Cookie Consent, and much more. Register for the free TrustArc Privacy Insight Series subscription and find out why over 20,000 privacy professionals per year take advantage of TrustArc privacy education resources.

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