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IAPP TA Privacy Tech Research Part 2 1

Part I of this blog post series introduced the 2019 Privacy Tech Adoption Report, benchmarking how privacy tech is bought and deployed. 

This blog post will illustrate the differences between the IT office and the privacy office when it comes to privacy tech preferences. Businesses can use this information in two ways: first, to compare their purchasing decisions amongst peers; second, to identify stakeholders across business units as privacy tech evaluation begins.

Privacy Tech Decision Making 

The heat map below depicts the percentage of respondents that selected a particular team as the primary decision maker for each technology tested in the survey. Not surprisingly, the Privacy/Data Protection teams are most frequently involved in decision making for privacy-specific product categories such as privacy program assessment and management. What is most interesting about this heat map is the spread of light green across IT, InfoSec, Legal, Compliance, and Privacy/Data Protection teams. This indicates that several business units are stakeholders of privacy. 

Screen Shot 2019 08 26 at 9.47.52 AM

Privacy Tech Budget Sources

In contrast to the teams involved in making decisions on privacy technology acquisition, the budgets used to purchase these tools are almost exclusively tied to IT, InfoSec, and Privacy/Data Protection. IT and InfoSec have a reputation for large budgets, and more recently are concerning themselves with privacy by design, which may play a role in sourcing these teams to secure budget for privacy technology. The heatmap below illustrates the concentration of teams contributing to budgets for privacy technology. 

Screen Shot 2019 08 26 at 9.48.58 AM

Privacy Tech Usage

What is perhaps the most interesting part are the findings related to usage of the tools. While IT, InfoSec, Legal, Compliance, and Privacy/Data Protection teams are decision makers (to some degree), the usage of certain product categories is heavily found within Privacy/Data Protection team. The heatmap below depicts the spread of use across all business units tested in the survey. 

Screen Shot 2019 08 26 at 9.50.25 AM


Leverage these findings for your business by following the tips below. 

  1. Gather the right stakeholders for the product categories which you’re most interested in. The first heatmap above can aid you in identifying who should be engaged for specific product categories. 
  2. Budget is the biggest barrier for privacy tech adoption. Create partnerships with IT, InfoSec, and Privacy/Data Protection teams. If needed, get creative with leveraging other teams such as Marketing. 
  3. Consider allowing the Privacy/Data Protection team to drive the privacy technology initiative, as they will have the best understanding of how to make the most of privacy technology tools. 

Part III Coming Soon

In Part III of this series, we will discuss the top three fastest growing privacy tech tools, and how you can gain influencing power over product acquisition. 

Learn more about how your peers are buying and deploying privacy technology by downloading the report.

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