Webinar Recap

As part of the TrustArc Privacy Insight Series, TrustArc Senior Privacy Consultant Beth Sipula, TrustArc Privacy Counsel Edward Hu, and TrustArc Director Privacy Intelligence Development Joanne Furtsch presented the webinar “CCPA: Countdown to Enforcement” last week. This blog post will give a brief summary of that webinar; you can listen to the entire webinar and download the slides here.

The CCPA is set to be the toughest privacy law in the United States. It broadly expands the rights of consumers and requires companies within scope to be significantly more transparent about how they collect, use, and disclose personal information. The CCPA is effective January 1, 2020, and enforcement is slated to begin no later than July 1, 2020.

During this webinar, the panelists discussed the current hot topics surrounding the CCPA, such as: notice, service providers, browser controls, identity verification, and the right to deletion. Regarding the right to deletion, Beth went into detail on the proposed regulations’ two step process: the first step allows the individual to submit the request for deletion; and the second step separately confirms the personal information will be deleted. Furthermore, Beth explained that when denying requests, businesses must provide the consumer with a notice stating the reasons for denial, including any applicable exceptions, delete any information not subject to exception, and not use the retained personal information for any purpose not provided for by a relevant exception. 

The panel went on to discuss the recent CCPA public hearings, as Joanne attended the Sacramento hearing and Edward attended the San Francisco hearing. They touched on the variety of speakers during both hearings, which showed the wide range of use cases that the speakers brought forth, and the sizable impact of the CCPA. There were many similarities in both hearings, such as requests for model notices from the AG’s office in order to help streamline notice compliance requirements. 

With the January 1, 2020 effective date quickly approaching, Edward provided several action items for companies, such as: 

  • Inventorying your data
  • Putting a consumer request process in place
  • Reviewing vendor contracts to determine who is a service provider
  • Updating privacy notices
  • Making a determination about whether using third-party ad tech cookies constitutes a “sale”

To learn more about the CCPA, view the on-demand Privacy Insight Series webinar here.  TrustArc has a robust library of on-demand webinars available here. You can learn more about the CCPA look back requirement, automating privacy managing, GDPR compliance, and many other hot topics.

The TrustArc Privacy Insight Series is a set of live webinars featuring renowned speakers, presenting cutting edge research, tips, and tools. Events are free and feature informative discussions, case studies and practical solutions to today’s tough privacy challenges.

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