Sharenting Podcast Blog

Sharenting – parents sharing kids’ information – should we care? Should they care? On this week’s episode of Serious Privacy, K Royal and Paul Breitbarth talk with Prof. Dr. Mariea Hoy, DeForrest Jackson Professor at University of Tennessee, and Dr. Alexa K Fox, Assistant Professor of Marketing at The University of Akron, on their recent publication, “Smart Devices, Smart Decisions? Implications of Parents’ Sharenting for Children’s Online Privacy,” in Journal of Public Policy & Marketing. This research explored how parents, specifically mothers, post about their children on social media and how they share their children’s personally identifiable information (PII) in a marketing context. 

In the past, sharing photos of your children was familiar but controlled: you pull out the hard copy photo of your child from your wallet, hand it to your coworker who gushes over how adorable your child looks in their school picture. “I can’t believe how much they’ve grown!” the coworker says, as they naturally hand the hard copy photo back to you, and you safely tuck it back into your wallet. The internet changed the ways in which we share information about our children. But are we putting children at risk by oversharing?

This episode of Serious Privacy explores the ramifications of “sharenting” as privacy concerns continue to grow and the brand to consumer relationship blurs. Stream the new episode here. Serious Privacy can be found on all major podcast players (Apple Podcasts, Spotify, Stitcher, etc.). Subscribe and review today! 

If you cannot access the article via the link provided, please contact the researchers directly. They indicated they would be happy to provide you with a copy.

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