As part of the Privacy Insight Series, TrustArc presented the webinar “2020 Global Privacy Survey: Emerging Trends, Benchmarking Research and Best Practices” earlier this week with speakers Gary Edwards, Co-Founder and President of Golfdale Consulting, and Paul Breitbarth, Director, EU Policy and Strategy at TrustArc. This blog post will give a brief summary of that webinar addressing the recent global privacy survey and its subsequent findings; you can listen to the entire webinar and download the slides here.

In May 2020, TrustArc conducted a comprehensive Global Privacy Benchmarks Survey of more than 1,500 senior executives, privacy office leaders, privacy team members, management, and full-time employees outside the privacy function. This week’s webinar focused on the various findings from the survey which covered topics, such as privacy initiatives, CCPA readiness, COVID-19 impact and privacy budgets. Gary pointed out that,  “this global survey provided great coverage, hearing from many different voices across the world, which provided a strong top to bottom view of emerging trends in the privacy space during the COVID-19 pandemic.” 

Looking at organizations’ top initiatives and the changes afoot in 2020, the results were consistent and clear. Adapting to new regulations, adjusting privacy and data protection policies, and training staff on how to get this work done are top priorities. While Paul was happy to see companies were prioritizing these undertakings, he was disappointed to see that only 55% of survey respondents chose “rights requests” as a top initiative, considering data subject rights are commonly required under many regulations.  

In terms of preparing for the CCPA, only 14% of respondents reported being done. Paul noted that even though the July 1st enforcement date is on the horizon, many companies consider the CCPA a “moving target” as the CCPA regulations have not been fully finalized yet. Gary commented many respondents view the CCPA challenges as moderately difficult which may be a result of companies being in the early stages of CCPA compliance. If you haven’t started CCPA compliance, you’re more likely to find challenges (such as managing third-party risks and maintaining an incident response program) more difficult than if you’ve started or are in the late stages of CCPA compliance. 

Gary and Paul provided the webinar attendees with some advice on companies that are behind: Work on the most visible things first, such as your privacy notice, the “do not sell” button, and the mandatory hotline. They went on to review the impact of COVID-19 on privacy and data protection and discussed new digital technologies. Watch the full webinar to learn more about the comprehensive survey’s findings. Download the 2020 Global Privacy Report here.

 

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