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The TrustArc Privacy Risk Summit is quickly approaching! While we can’t meet in person, we’re virtually bringing together privacy thought leaders, experts and practitioners to discuss and share their expertise on the current and future privacy landscape, in order to empower the privacy forward enterprise to build, implement and constantly demonstrate privacy program success. The 3rd TrustArc Summit will explore changes in the regulatory landscape, deliver practical program management guidance, share real-life privacy-in-action use cases from leading brands and showcase privacy automation technology for end-to-end privacy management. 

Below is a snapshot of the keynotes and a few exciting sessions taking place during the summit. View the full agenda and register for the individual sessions you find the most interesting. We look forward to you joining us March 10-11, 2021! 


A New Era of Privacy: Perspectives from Privacy Practitioners
March 10, 2021 @ 8:00 am PST
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The privacy landscape has shifted dramatically over the past 12 months. From new hurdles including international data transfers to over 20 new laws in 2020 for COVID-19 regulatory requirements and living adjustments, privacy practitioners have faced a range of unprecedented new challenges to address. With lockdowns, shelters-in-place and quarantines orders around the globe, technology has become a lifeline for us to do our daily activities from the comfort of our own homes, and with that has completely changed the way we manage privacy personally and professionally.

In this session, we will discuss:

  • Perspectives on key privacy challenges that the past 12 months has given us
  • How privacy pros are dealing with today’s challenges and how technology can assist
  • Predictions on what’s ahead for privacy in 2021 and beyond

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To Penalties and Beyond: Looking Ahead by Looking Back on Enforcement Actions
March 11, 2021 @ 8:00 am PST
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With hundreds of privacy laws worldwide, how does a company operating in multiple countries know where to focus their privacy compliance efforts? One way to identify critical areas of concern is to review enforcement activities. Often, the explanations provide rich information on what elements the agencies took into consideration along with any mitigating factors. The enforcement actions may also provide clarity on unsettled parts of law.

In this session, we’ll discuss:

  • Trends in enforcement actions worldwide
  • How to interpret enforcement actions to identify key factors
  • Regulator priorities as seen in recent enforcement and where the upcoming priorities may be

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CPRA Guidance: How to Leverage CCPA Requirements to Get the Job Done Faster
March 10, 2021 @ 9:15 am PST
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The passing of California Proposition 24 last November brought forth the approval of the California Privacy Rights Act (CPRA) which amended and expanded the California Consumer Privacy Act (CCPA). Companies that have already invested a significant amount of resources into preparing and/or meeting CCPA compliance requirements are now faced with new consumer rights and additional requirements to understand, prepare for, and comply with.

In this session, we will discuss:

  • The business impact of the new CPRA rights, requirements, and changes
  • Guidance on CPRA planning: Building on your CCPA program
  • The top 5 proactive planning measures to take today

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Cross Border Data Transfers: First Class Tips for Allowing Your Data to Travel Safely
March 10, 2021 @ 10:10 am PST
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Following Brexit and the Schrems-II case, privacy leaders continue to ask themselves, “What’s the best alternative to my current approach to data transfers?”. Globally, companies have delayed getting started and are unsure of how long it will take to implement a new way to manage cross-border data transfers. Implementing an alternative mechanism is possible, and it begins with this discussion on practical how to’s.

In this session, we will discuss questions such as:

  • How to determine which alternative transfer mechanism best aligns with your business?
  • The situation between the UK and the EU?
  • What remains unclear, and how to mitigate that potential risk?
  • What is the deal with new draft SCCs from the European Commission?

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Unintended Consequences: Understanding and Embedding Data Ethics into a Privacy Management Framework
March 11, 2021 @ 9:15 am PST
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The advanced analytics and greater use of Big Data in today’s world has unlocked information, insights, and new uses that we could never have imagined: good, bad, and unintended altogether. As data analytics, AI, and Machine Learning continue to be leaned on more, organizations must start thinking of a different way forward, and how to navigate uncharted and unanticipated ethical waters. Embedding data ethics into a privacy management framework requires both going beyond the box-checking of compliance, and a deeper understanding of our relationship to data and its purpose.

In this session, you will:

  • Be introduced to the emerging concept and philosophy of ‘data ethics’ as it pertains to Big Data and advanced analytics such as AI and Machine Learning
  • Learn about the related social benefits, harms, and risks that arise from Big Data analytics
  • Become familiarized with some best practices and strategies to embed data ethics into a privacy management framework

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Great Expectations: What the Future Looks like for Privacy Forward Businesses
March 11, 2021 @ 10:10 am PST
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The trifecta of regulators, privacy activists, and technology gatekeepers have created an untenable situation for “business as usual.” It’s long past time for privacy to become a competitive differentiator, and a driver of business opportunity. Smart brands are paving the way to customer interactions that build trust, honor privacy, and go beyond checking compliance boxes.

In this session, we’ll discuss:

  • Why it’s time to move from a reactive to a proactive privacy posture
  • Why “consent management” is already an outdated way to think about consumer preferences
  • The magic of zero party data and how privacy teams can partner with marketing teams to drive true customer choice and better privacy experiences