Ads compliance manager

Online Behavioral Advertising (OBA), also known as Interest Based Advertising (IBA), requires that you provide users notice and choice regarding the use of their information. Managing this process across hundreds of ad campaigns and billions of ad impressions requires a technology solution that can operate at scale while providing a great user experience.

TrustArc is one of only two tech providers for the DAA AdChoices program. TrustArc’s Ad Compliance Manager enables brands, publishers, and ad tech platforms to provide users with transparency and control for digital advertising that comply with the DAA/EDAA/DAAC self-regulatory programs.