&Then – The DMA Annual Event
Powered by DMA – &THEN is a reinvention of our Annual Conference – a place for today’s empirically-driven, creatively-inspired marketers to convene, connect, and find new ways to create demand. It will deliver the global marketing experience for a new generation of digital, data-driven marketers. &THEN it will challenge everything you know about marketing, from the way you learn about it, to the way you apply it at a higher level.
Hear from TRUSTe’s Dave Deasy, SVP of Marketing, TRUSTe alongside representatives from Warner Bros, DemandMedia and DAA speak about “Responsible Data Collection in an Age of Consumer Skepticism” on Tuesday, October 18 at 12pm.
Building a Privacy Governance Program
October 21 – 9:00am – 10:00am PT
The proliferation of networked devices is bringing tremendous opportunity to business and consumers alike. Many organizations are struggling with where to start with securing their enterprise — so some don’t, or worse yet, take expensive action that has little impact.
Consumers freely share their personal information with businesses, governments, individuals and on social media platforms expecting progressive, personalized services while demanding and deserving privacy and control of their personal information.
Make sure to save your seat for this webinar to learn how to:
- Put security and privacy into the context of your operations – despite their natural tensions
- Integrate them into an effective data protection program focused on trust, transparency and accountability
- Examine case studies from two companies from very diverse sectors
Join this webinar and hear from Michelle Fleury of Cisco and Patrick Curry of McKesson U.S. Pharmaceutical to explore the essential common elements of an effective data protection program and some tips for getting your program up and running quickly.
> Register here
Privacy + Security Forum
Privacy and security often exist in separate silos. Even privacy and security professionals who work down the hall from each other might rarely speak to each other. The Privacy + Security Forum breaks down the silos of privacy and security by bringing together seasoned thought leaders. We must break down these silos because privacy and security are interrelated, and we cannot successfully achieve one without the other.
Visit us in the exhibit hall and hear from TRUSTe on “The Role of Data Protection Officers under the GDPR” on Wednesday, October 26 at 8:50am and TRUSTe’s Hilary Wandall, GC and Chief Data Governance Officer, TRUSTe on “Ethics in an Automated and Trackable World” at 2:10pm.
If you were at IAPP’s Privacy Security Risk conference last week in San Jose, then you enjoyed presentations from keynote speakers ranging from Gerhard Eschelbeck, VP of Security and Privacy at Google to Monica Lewinsky, Social Activist and Writer. The daily sessions gave you both high level overviews and practical tips for dealing with GDPR, Privacy Shield, and cybersecurity challenges.
If you didn’t attend, our experts at TRUSTe are here to help direct you to resources that can help. We’ve been working extremely hard over the past few months to develop solutions and put together teams that will help your company adapt to the ever-changing privacy landscape. Specifically, our new developments include:
- Data Inventory 2.0: Our expert consulting team leverages our powerful technology to assess, inventory, and map the data your company collects. Your team is given a searchable, sustainable, and secure repository to conduct ongoing compliance and risk management.
- Assessment Manager 3.0: This powerful solution will make conducting privacy and data protection risk assessments streamlined and cost effective. Depending upon your company’s needs, you may choose from self-service or TRUSTe Managed Service options.
- Consulting Team: We have 10+ consultants across four continents, who have extensive privacy and industry experience covering the globe.
- Legal, Policy & Regulatory Team: Former Merck attorney and CPO Hilary Wandall leads this team that has over 45 years of experience. They have built maturing privacy programs, driven regulatory interoperability, and operationalized privacy technology solutions.
- EU Privacy Shield Solutions: Powered by our TRUSTe Assessment Manager technology, our TRUSTe Global Privacy Services team can help navigate you through the compliance process.
- GDPR Solutions: TRUSTe has developed a four step path to compliance, with tailored solutions for each step of the way.
- GDPR Readiness Assessment: Developed in partnership with the IAPP, our team helps your company distill where you fall short of GDPR compliance, and what you need to do to become compliant.
If you would like to speak to our team for help finding which solutions can benefit your company, contact us.
TRUSTe announced today at the Privacy.Security.Risk Conference the availability of Data Inventory 2.0 to help businesses prepare to meet privacy regulations including the EU General Data Protection Regulation (GDPR) and minimize data governance risk across their enterprise. The solution combines TRUSTe’s Data Inventory and Classification service, introduced in 2015, along with the new TRUSTe Data Inventory Manager and other technology tools to generate detailed insights into complex data flows.
The IAPP-EY Annual Privacy Governance Report (2015) indicated Data Inventory and Mapping was a top priority on the privacy roadmap for nearly half (47%) of respondents. In order to fully assess privacy and compliance risks, companies need to understand how customer and employee data in their organization is used. This includes knowing what data is collected; where it is stored; who it is shared with; and how long it is retained. For a large enterprise, this can entail hundreds of websites, systems and vendors – and dozens of data types – creating a complex and often overwhelming task for businesses to manage.
TRUSTe Data Inventory 2.0 solves this challenge by providing a comprehensive solution that streamlines the process into three phases:
- Comprehensive enterprise-wide review of customer and HR data flows guided by TRUSTe’s privacy consultants and proven methodology. Process is enhanced by data discovery powered by TRUSTe website and mobile app scanning tools.
- Data is categorized by type and recorded into the new TRUSTe Data Inventory Manager, a centralized / interactive database providing a secure and efficient way to store, search, and sustain information.
- Visual summary of data flows are created and delivered as part of an in-depth report and high level summary to provide an enhanced way to analyze and act upon the findings.
The output is a comprehensive, actionable and sustainable data inventory and visual data flows that are easy to share across the organization and update to reflect changing business activities.
Data Inventory 2.0 is available today standalone or integrated with TRUSTe Assessment Manager to seamlessly conduct PIAs and privacy risk assessments on assets identified in the data inventory. Pricing varies based on company size and engagements can often be completed in 8 weeks or less. For more information visit truste.com/data-inventory or call 888-878-7830.
With more than 1,000 companies now using TRUSTe Assessment Manager to assess and manage privacy compliance risk, TRUSTe announced today that version 3.0 of the award-winning solution is now available. The Assessment Manager 3.0 release introduces a host of new features including support for TRUSTe managed assessments, increased collaboration, enhanced reporting, an expanded privacy template library, and streamlined project workflow. The new features enable businesses of all sizes and privacy maturity to address emerging privacy challenges including Privacy Shield, the General Data Protection Regulation (GDPR), and vendor risk.
Marcus Morissette, eBay Global Privacy Officer and Privacy Counsel said: “eBay is dedicated to meeting the privacy expectations of both our employees and consumers. We know that the privacy landscape is a fast-moving one which is why we selected TRUSTe Assessment Manager as the foundation of our enterprise PIA process to stay ahead of business change and meet the needs of the EU GDPR. TRUSTe has one of the most advanced PIA solutions on the market – it’s specifically built for privacy teams. We’re excited about the organizational awareness Assessment Manager is creating and the continued evolution of the solution.”
Launched in March 2015, Assessment Manager is a SaaS technology solution and part of the comprehensive TRUSTe Data Privacy Management Platform, providing privacy professionals with solutions to manage all phases of their privacy program, from assessing risk to remediating gaps, to ongoing monitoring and compliance reporting.
Assessment Manager 3.0 supports new TRUSTe managed assessment delivery options in addition to the standard self-service option, providing additional flexibility for organizations who want guidance managing their assessments. The managed assessment option combines the powerful, easy-to-use Assessment Manager technology with the TRUSTe team of privacy experts and proven methodology to deliver a solution that can be tailored to meet any client need. The option has proven attractive to smaller organizations who don’t have the resources to staff a privacy team as well as larger organizations who need help jumpstarting their program.
Sean Cohen, COO of AWeber said, “We develop and run web-based tools that help businesses grow by staying in touch with customers and prospects through opt-in email. Aligning with the requirements of Privacy Shield is critical for our business which is why we’ve worked with TRUSTe to prepare for our filing. As champions of smarter and more efficient ways to exchange information, we appreciate how Assessment Manager was able to enhance the assessment experience and streamline our communication with our Privacy Solutions Manager.”
Assessment Manager is being used by companies across a range of industries, including Tech, Pharma, CPG, Healthcare, Oil and Gas, Insurance, and many more. A sampling of clients includes ADT, eBay, Merck, Rackspace, Transport for London and Xiaomi.
Assessment Manager 3.0 is available today starting at $1,000 per month. For more information visit truste.com/assessment-manager or call 888- 878-7830.
The Russian Data Localization Law came into effect a year ago today on September 1st, 2015. On February 12th, 2016 the Ministry of Telecom and Mass Communications of the Russian Federation (MinComSvyaz) issued Guidance that addresses the comments received from public, and provided guidance on how to comply with the Law.
Since the Russian Data Localization Law came into effect last September 302 inspections have been conducted to check compliance and Roskomnadzor (the Russian Data Protection Authority) has reported that the inspections revealed few minor infractions and indicated that they expect violations would be corrected promptly and that no fines would be imposed on the offending companies. Roskomnadzor has published the list of the planned audit for 2016. According to the list the next subjects will include Microsoft, Hewlett-Packard and Samsung in addition to any unplanned audits. The results of the inspections will be published and discussed.
The September TRUSTe Client Advisory Note was prepared by Maria Elterman J.D., CIPP/US and provides an overview of the MinComSvyaz guidance including: scope of application, definition of Personal data, cross-border data transfers, timing and enforcement. The Advisory also includes a list of 5 steps to help your company comply with the Russian Data Localization Law.
If you would like a copy of this latest Client Advisory Note then look out for your copy via e-mail today or contact TRUSTe at 1-888-878-7830.