by Annie Greenley-Giudici | Apr 25, 2023
What are Cookies? Cookies are an important tool for any business that operates a website. They can give you a great deal of insight into your users’ online activity and help you create targeted marketing and advertising strategies. And digital advertising is big...
by TrustArc Privacy Intelligence | Jan 4, 2023
The Digital Markets Act (DMA) will apply in the EU from May 2023. The overall goal of the new regulation is to ensure dominant tech companies behave fairly online and to monitor practices that might restrict the growth of new and alternate platforms. What is the DMA?...
by Annie Greenley-Giudici | Oct 3, 2022
Consumer data undeniably transforms businesses, offering insights into behavior and preferences and enabling organizations to create a more tailored and targeted online experience. In theory, companies have long been responsible for managing the data they collect to...
by Annie Greenley-Giudici | Sep 13, 2022
Websites today are rarely a single-party affair. On any given website, consumers typically interact with many third parties that collect private data about them, whether web visitors realize it or not. Organizations that do so without first collecting cookie consent...
by Jamie Vinkle | Mar 31, 2022
The Digital Shift is Here It’s hard to believe that the current digital ecosystem hasn’t seen a significant shift since the early 2000s – but that is the reality of it. Only in recent years has privacy, security, and how we communicate with users online become a...
by TrustArc Team | Jan 19, 2022
How to Manage the Shift in Digital Privacy Google’s announcement about phasing out support for third-party data cookies left companies across industries shocked and concerned. What does this mean for advertising capabilities? Though the timeline for Google to...
