TrustArc Recognized as a Leader: Privacy Management Software, Q1 2020

We are excited to announce that TrustArc has been recognized as a Leader by Forrester Research in the Forrester Wave™: Privacy Management Software, Q1 2020! 

According to Forrester, TrustArc’s “Market-leading privacy expertise permeates the product offering and in turn, creates a strong business vision and direction.” Forrester also noted that “leading-edge technology powers the TrustArc Privacy Platform,” which, “offers a customer onboarding experience that delivers highly relevant, customized, and actionable content.” 

Forrester evaluated TrustArc’s Privacy Management Platform along with the offerings of 14 other vendors on over 25 different criteria in three groups: current offering, strategy, and market presence. TrustArc received the highest possible score in 12 criteria including the breadth of software, product strategy, vision, content, planned enhancements, market approach, innovation roadmap, and more. 

The TrustArc Privacy Platform helps enterprises design and build privacy programs, assess and remediate risks, and manage ongoing privacy compliance. Recent platform extensions include automated solutions and partner integrations to further help companies manage privacy, including a first-of-its-kind automated Risk Profile and Privacy Profile

We believe our placement highlights our success developing holistic solutions infused with privacy intelligence for creating ongoing scalable compliance and data protection programs. We thank our customers who provide innovative feedback and utilize our products to drive success in their businesses daily 

Download a free copy of the Forrester Wave™: Privacy Management Software, Q1 2020 ($2,995 value), here.  

Serious Privacy Podcast – “Sharenting”

Sharenting – parents sharing kids’ information – should we care? Should they care? On this week’s episode of Serious Privacy, K Royal and Paul Breitbarth talk with Prof. Dr. Mariea Hoy, DeForrest Jackson Professor at University of Tennessee, and Dr. Alexa K Fox, Assistant Professor of Marketing at The University of Akron, on their recent publication, “Smart Devices, Smart Decisions? Implications of Parents’ Sharenting for Children’s Online Privacy,” in Journal of Public Policy & Marketing. This research explored how parents, specifically mothers, post about their children on social media and how they share their children’s personally identifiable information (PII) in a marketing context. 

In the past, sharing photos of your children was familiar but controlled: you pull out the hard copy photo of your child from your wallet, hand it to your coworker who gushes over how adorable your child looks in their school picture. “I can’t believe how much they’ve grown!” the coworker says, as they naturally hand the hard copy photo back to you, and you safely tuck it back into your wallet. The internet changed the ways in which we share information about our children. But are we putting children at risk by oversharing?

This episode of Serious Privacy explores the ramifications of “sharenting” as privacy concerns continue to grow and the brand to consumer relationship blurs. Stream the new episode here. Serious Privacy can be found on all major podcast players (Apple Podcasts, Spotify, Stitcher, etc.). Subscribe and review today! 

If you cannot access the article via the link provided, please contact the researchers directly. They indicated they would be happy to provide you with a copy.

Webinar Recap – CCPA: Countdown to Enforcement

As part of the TrustArc Privacy Insight Series, TrustArc Senior Privacy Consultant Beth Sipula, TrustArc Privacy Counsel Edward Hu, and TrustArc Director Privacy Intelligence Development Joanne Furtsch presented the webinar “CCPA: Countdown to Enforcement” last week. This blog post will give a brief summary of that webinar; you can listen to the entire webinar and download the slides here.

The CCPA is set to be the toughest privacy law in the United States. It broadly expands the rights of consumers and requires companies within scope to be significantly more transparent about how they collect, use, and disclose personal information. The CCPA is effective January 1, 2020, and enforcement is slated to begin no later than July 1, 2020.

During this webinar, the panelists discussed the current hot topics surrounding the CCPA, such as: notice, service providers, browser controls, identity verification, and the right to deletion. Regarding the right to deletion, Beth went into detail on the proposed regulations’ two step process: the first step allows the individual to submit the request for deletion; and the second step separately confirms the personal information will be deleted. Furthermore, Beth explained that when denying requests, businesses must provide the consumer with a notice stating the reasons for denial, including any applicable exceptions, delete any information not subject to exception, and not use the retained personal information for any purpose not provided for by a relevant exception. 

The panel went on to discuss the recent CCPA public hearings, as Joanne attended the Sacramento hearing and Edward attended the San Francisco hearing. They touched on the variety of speakers during both hearings, which showed the wide range of use cases that the speakers brought forth, and the sizable impact of the CCPA. There were many similarities in both hearings, such as requests for model notices from the AG’s office in order to help streamline notice compliance requirements. 

With the January 1, 2020 effective date quickly approaching, Edward provided several action items for companies, such as: 

  • Inventorying your data
  • Putting a consumer request process in place
  • Reviewing vendor contracts to determine who is a service provider
  • Updating privacy notices
  • Making a determination about whether using third-party ad tech cookies constitutes a “sale”

To learn more about the CCPA, view the on-demand Privacy Insight Series webinar here.  TrustArc has a robust library of on-demand webinars available here. You can learn more about the CCPA look back requirement, automating privacy managing, GDPR compliance, and many other hot topics.

The TrustArc Privacy Insight Series is a set of live webinars featuring renowned speakers, presenting cutting edge research, tips, and tools. Events are free and feature informative discussions, case studies and practical solutions to today’s tough privacy challenges.

CCPA Public Hearings Start This Week

The California Attorney General will be holding four public hearings in several California cities this week. The hearings will provide the public with an opportunity to take part in the California Consumer Privacy Act (CCPA) rulemaking process. All members of the public are invited to speak on the regulations. Members of the public are also able to submit written comments regarding the proposed CCPA regulations by mail or email. The public comment period will end on Friday, December 6th at 5pm PT. 

The California Consumer Privacy Act is set to become the most comprehensive privacy law in the United States when it takes effect on January 1, 2020. The law broadly expands the rights of consumers, including the right to opt-out of the sale of personal information to third parties, and requires in-scope businesses to be significantly more transparent about how they collect, use, and disclose personal information.  

TrustArc will be attending the public hearing in San Francisco on December 4th and will share any relevant insights presented at the session. To read TrustArc’s recap of the CCPA public forum held earlier this year in San Francisco, click here.  To read TrustArc’s overview of the proposed CCPA regulations, click here

The four public hearings will take place: 

Sacramento – December 2nd at 10am
CalEPA Building
Coastal Room, 2nd Floor
1001 I Street
Sacramento, CA 95814

Los Angeles – December 3rd at 10am
Ronald Reagan Building
Auditorium, 1st Floor
300 S. Spring Street
Los Angeles, CA 90013

San Francisco – December 4th at 10am
Milton Marks Conference Center
Lower Level
455 Golden Gate Ave.
San Francisco, CA 94102

Fresno – December 5th at 10am
Fresno Hugh Burns Building
Assembly Room #1036
2550 Mariposa Mall
Fresno, CA 93721

TrustArc is an active participant in privacy conferences and our team regularly attends policy forums to help inform and shape our solutions. With privacy experts spanning the world in the U.S., Canada, Latin America, Europe and Asia, our team is at the forefront of the ever-changing privacy landscape. To speak with a privacy expert about the California Consumer Privacy Act, schedule a consultation today!

TrustArc’s Nymity Awareness Tracker Enables Privacy Knowledge Across Entire Business

TrustArc announced major updates to Nymity Awareness Tracker, the first compliance solution on the market to streamline contextual privacy awareness across an entire business. Privacy legislation such as the General Data Protection Regulation (GDPR) in Europe and the upcoming California Consumer Privacy Act (CCPA) in the US have elevated the visibility of privacy professionals in the corporate world. However, many still feel confused about which privacy rules apply to them and the teams they support. With the Nymity Awareness Tracker, employees can hone in on areas of legislation that are relevant to their role and location and receive tailored updates that are easy to understand.

Awareness Tracker provides simple, one-stop access to privacy awareness learning, helping to reduce risk while increasing engagement, knowledge and accountability across an entire organization. With gamification elements designed to make privacy learning fun, its mission is to empower privacy champions at every level of the business.

Key benefits of the Awareness Tracker include:

  • The ability to maintain awareness across the organization in a few minutes each week
  • Engaging infographics and visuals to support the learning process
  • The power to reward Privacy Champions with status as their knowledge improves
  • Built in user feedback to continually improve the content relevance by audience
  • CPE credits

“Privacy compliance is complex, ever changing and can often seem overwhelming,” said Terry McQuay, TrustArc Vice President, Knowledge & Intelligence Solutions and Founder of Nymity. “Awareness Tracker makes privacy regulations and concepts easy to understand for business units whose primary responsibility is not privacy. Businesses need tools to help their teams navigate the ever-changing privacy legislative landscape. Awareness Tracker helps them do this, allowing businesses to empower Privacy Champions in an engaging and fun way.”

To learn more about Awareness Tracker, click here.

TrustArc recently announced the acquisition of Nymity – click here to learn more.

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