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TRUSTe & EDAA Consumer Research Shortlisted for Two IAB Europe Research Awards

Awareness of DAA AdChoices Icon Rises to 42%

New research findings published today, show consumer concern over online tracking for targeted ads has fallen from 65% to 61% over the last year and awareness of the DAA AdChoices icon, has risen to 42% – five points higher than last year (37%). These latest...
TRUSTe & EDAA Consumer Research Shortlisted for Two IAB Europe Research Awards

NYC Advertising Week, October 2-7

What better way to kick off October than to attend a week-long celebration of the advertising industry! As online advertising continues to evolve and bring new challenges such as recent behavioral targeting and data use – this year’s 2011 NYC Advertising Week...
TRUSTe & EDAA Consumer Research Shortlisted for Two IAB Europe Research Awards

Behavioral Ad Program for Sealholders

We’re in a new era where transparency is becoming the currency of trust. From its founding, TRUSTe has consistently championed transparency to consumers regarding their privacy practices. Our trustmark is a beacon to consumers to give them confidence that their...