TrustArc Platform Receives Two Industry Accolades

The TrustArc Platform has received two new industry accolades, further confirming it as a leading governance, risk and compliance solution for privacy, security and risk management.

First, the TrustArc Platform is a 2018 International Business Awards Stevie® Gold Winner in the category of “Best GRC Solution”. The 2018 IBA Awards received entries from 74 nations and territories. More than 3,900 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories. “This year’s Stevie Award winners in the IBAs are the most distinguished group of winners we’ve had yet,” said Michael Gallagher, president and founder of the Stevie® Awards.

In addition, the TrustArc Platform has been named a Finalist in the 2018 SaaS Awards in the category of “Best Security Innovation in a SaaS Product”. SaaS Awards and Cloud Awards organizer Larry Johnson said, “All entrants demonstrated considerable commitment to innovation in software solutions, and to make the shortlist itself is a huge achievement. With such a concentrated level of success in the shortlist, our judges have a significant task ahead of them to arrive at our final award winners.”

Chris Babel, CEO of TrustArc, announced the two accolades in a press release, stating “We are honored to receive these award recognitions for our flagship SaaS privacy management platform. Our technology is constantly evolving in tandem with the rapidly-changing regulatory landscape to enable our customers to meet challenges and scale their compliance with global regulations such as the EU GDPR, EU–US Privacy Shield and APEC CBPR.”

For more information about the TrustArc Data Privacy Management Platform, please visit:

Privacy Risk Summit 2017 – Highlights

More than 250 privacy professionals gathered in the heart of San Francisco this week to discuss the challenges they face in managing emerging privacy risks and share strategies for success. They enjoyed a packed day of inspiring panels, expert breakout sessions and, of course, networking to acquire new ideas and practical advice to take back to the office.

The Privacy Risk Summit brought together over 45+ speakers across 20 sessions and 4 parallel tracks. Hilary Wandall, TrustArc General Counsel & Chief Data Governance Officer, provided a captivating welcome and opening remarks.

The TRUSTe Privacy Risk Summit – Highlights

Kai Westerwelle, Partner at Taylor Wessing (US) Inc., Sooji Seo, Global Privacy Program Director at Dell Technologies, Pamela Garay, Asst. Vice President & International Privacy Officer at Assurant Inc., and Charles Nwasor, Director, Global Assurance & Advisory at Ensono kicked off the Summit with a panel about Managing GDPR Implementation in a US-owned International Company.

This year a special focus was given to the impending EU GDPR, as the compliance deadline is less than one year away.

The Conference was full of great networking opportunities too.

Our sponsors for the event were available throughout the day to provide solution demos or to have a quick conversation. High level overview of these important solutions: HyTrust – making private, public and hybrid cloud infrastructure more trustworthy; MediaPro – award-winning privacy awareness content aligned to the highest standards of the GDPR; RADAR – breach guidance & decision-support software to simplify incident response & compliance with breach notification laws; and eSentire – managed detection and response, protecting you from the threats that other technologies miss.

Lunch was sponsored by Anonos and conference partner Women in Security and Privacy (WISP) provided a lunchtime gathering where attendees and speakers came together to network and learn about upcoming events.

Our customers, current employees, and past employees all came together to celebrate a successful event.

This year was very special because after the event, Chris Babel, CEO, announced that TrustArc is the new TRUSTe. Our new name reflects our evolution from a privacy certification company into a global provider of technology powered privacy compliance and risk management solutions.  We announced this change at the Privacy Risk Summit because it coincided with our 20th anniversary of delivering innovative privacy solutions. To learn more, you can read this blog post: TRUSTe Transforms to TrustArc.

To read about future TrustArc events, visit our upcoming events page or subscribe to the TrustArc blog.


TRUSTe Transforms to TrustArc

TrustArc – TRUSTe Update

New Name – New Look – Continued Commitment to Privacy Compliance Innovation

Today we changed our name to TrustArc.  Our new name reflects our evolution from a privacy certification company into a global provider of technology powered privacy compliance and risk management solutions.  

The name change also coincides with our 20th anniversary of delivering innovative privacy solutions.

The TrustArc brand will be used for all corporate communications as well as our technology platform and consulting services.  The TRUSTe brand will continue to be used for our certification offerings, including the certification seal.   While most of the changes have already been implemented on our website and collateral, some items will be transitioned over the next few weeks.

TrustArc Hierarchy

TRUSTe History

The TRUSTe name dates back to 1997 when we were founded to provide certifications to help businesses assure users they could share their data online by demonstrating adherence to a high standard for privacy management.  The TRUSTe name became synonymous with our certification services and the iconic green privacy seal displayed on thousands of websites worldwide.  

While certifications remain an important component of many company’s privacy programs, managing privacy compliance and risk has become increasingly complex due to new regulations such as the GDPR, cyber security concerns, and increased volumes of personal data collection.  Businesses need a wide range of technologies and consulting services to help them design, implement, manage and demonstrate their enterprise privacy programs.

To meet these evolving market requirements, we launched the first module of our Data Privacy Management Platform in 2011 to address advertising privacy compliance.  Our technology platform has been continuously expanded and now includes data inventory and mapping, risk assessment, website monitoring, consent management, and dispute resolution capabilities.  

The platform now generates the largest percentage of our revenue and is used to power TRUSTe certifications and our rapidly growing consulting and managed service business.

Introducing TrustArc

The TrustArc name reinforces our deep privacy expertise developed over the past two decades along with our ongoing expansion into new technology powered solutions.

“Trust” reflects our strong history as an innovator and leader in the privacy market, and the value businesses place on ensuring they can build trust with their customers and partners.

“Arc” conveys the broader set of solutions we now offer and our ongoing commitment to continuously expand our technology platform and services to meet the future needs of our clients.

The TrustArc symbol, inspired by the strength and intelligence of dolphins, reflects the continued evolution of the privacy industry along with the continued changes that both our clients and TrustArc will need to make to address new challenges as they arise.


Dolphin Traits TrustArc Strengths
Intelligence – The dolphin’s brain is the most powerful and complex in animals, second only to humans Our solutions are powered by robust technology and regulatory intelligence derived from two decades of experience.
Collaboration – Dolphins are highly social and usually travel together in pods Strong partnerships with clients and other solutions providers help us address the needs of organizations of all sizes, across all industries.
Agility – With bodies shaped like torpedoes, dolphins can maneuver through the water at rapid speeds of over 20 mph Our depth of expertise and agile development approach enables us to rapidly respond to ongoing changes in the global privacy market.
Protection – Sailors have long believed that dolphins are a good omen and protectors of those in need For two decades, we have provided a range of solutions that enable organizations to demonstrate how they protect privacy.
Inner Strength – Dolphins are fearless in the wild, and if threatened by sharks or orcas, do not hesitate to fight rather than flee We have been the privacy solutions market leader for 20 years, and do not hesitate to swiftly adapt to changing market needs.

TrustArc offers an unmatched combination of solutions backed by over 150 employees dedicated to privacy, a comprehensive purpose-built technology platform used by over 1,000 clients, and a proven methodology honed through thousands of customer engagements over the past 20 years.

In addition to continuously expanding our technology platform and services to meet our clients needs, we are opening our platform to integrate with other key business systems as well as making our platform available for partners across the privacy ecosystem to use to deliver their services.

The spirit of innovation that has inspired TRUSTe for the past 20 years will continue to guide TrustArc into the future.  It’s why more than 1,000 clients worldwide rely on us to minimize risk and help fuel new business initiatives.

For more information on TrustArc, visit

November Event Spotlight: IAPP Europe; The New AdTech Playbook – Accountability & the GDPR

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IAPP Europe Data Protection Congress 2016

November 9 – November 10


The IAPP Data Protection Congress is where you’ll find thought leadership, a thriving professional community and unrivaled education with more than 40 sessions on the top privacy issues organisations are facing today, including the GDPR.

Visit TRUSTe in the exhibit hall at Booth #22 and hear TRUSTe’s Eleanor Treharne-Jones, CIPP/E speak alongside American Express and eBay on Nov 9th at 16:15 for “The Evolution of PIA Best Practices” and TRUSTe’s Hilary Wandall, CIPM, CIPP/E speak alongside Hunton & Williams on Nov 10th at 13:30 for “Addressing Risky Processing Under the GDPR: A Practical Approach”.

> Register here


Understanding new EU Guidance on DPIA/PIA requirements

November 10 @ 9:00 am – 10:00 am

Online Webinar

Whether you call them Data Protection Impact Assessments or just PIAs, they are an indispensable way to gauge the potential impact of projects, systems, programs, products or services on the data an organization holds. Having a good understanding of what DPIA/PIAs are, how to implement them and who needs to be involved can be the key to embedding privacy in the heart of your organization. And of course they are now a requirement for certain types of processing under the GDPR.

Make sure to save your seat for this webinar as we will:

  1. Review PIA best practices
  2. Review latest compliance guidance from the EU regulators
  3. Provide a range of tips and tools to help streamline and embed the process in your organization

Join this webinar and hear from TRUSTe’s Beth Sipula and Kellogg’s Paul Iagnocco to get the latest information, tips and tools on how to use DPIA/PIAs for new EU requirements.

> Register here


TRUSTe & DAA present: The New AdTech Playbook – Accountability & the GDPR

November 15

New York

Join the Digital Advertising Alliance & TRUSTe for an afternoon discussion to learn about the latest developments in the AdTech industry and how companies are addressing the recent self-regulation & GDPR updates. Hear from industry experts on how to mitigate risk and protect your brand surrounding these new AdTech challenges.

Panels include, “Enforced! Keeping Pace with Industry Self-Regulation Initiatives for Interest-Based Advertising Consumer” and “Is the AdTech Industry ready for the GDPR?”. Speakers include: Chris Babel, TRUSTe • Jon Brescia, Advertising Self-Regulatory Council, Council of Better Business Bureaus • Senny Boone, DMA • Jason W. Koye, Esq. CIPP US/E, Senior Counsel, Annalect, a division of Omnicom Media Group • Lou Mastria, CIPP, CISSP, Digital Advertising Alliance • Michael A. Signorelli, Venable LLP • Leigh Freund, Network Advertising Initiative.

> Request an invite here (space limited)



TRUSTe Privacy Risk Summit 2016 – Highlights

Privacy Risk Summit Highlight

250 privacy professionals converged in San Francisco this week to discuss the challenges they face in managing emerging privacy risks and share strategies for success. They enjoyed a packed day of inspiring keynotes, expert panels and, of course, networking acquiring new ideas and practical advice to take back to the office.

The TRUSTe Privacy Risk Summit brought together over 50 speakers across 24 sessions and 4 parallel tracks. A highly engaged audience was captivated from the start by a culinary-inspired keynote from Hilary Wandall at Merck & Co., Inc. “Deconstructing the Privacy Risk Dish” to a personal and historic perspective on the new EU-U.S. Privacy Shield from Justin Antonipillai, Counselor to the Secretary Penny Pritzker after two years as the co-lead U.S. negotiator with the European Commission.

The TRUSTe Privacy Risk Summit – Highlights

Chris Babel, CEO TRUSTe kicked off the Summit and explained how this event builds on the success of previous TRUSTe events, the EU Data Protection Conference and the IoT Privacy Summits in 2014 and 2015.Screenshot 2016-06-09 08.33.05

Adam Sedgwick and Sean Brooks from NIST were joined by Dan Caprio and Jonathan Litchman Co-Founders of The Providence Group to discuss the NIST CyberSecurity Framework and its role in managing privacy and data risk.

Screenshot 2016-06-10 10.37.10
Lively discussions and networking continued in the halls outside the breakout rooms.

Screenshot 2016-06-09 08.32.11Josh Harris, Director of Policy at TRUSTe and Hilary Wandall AVP & Chief Privacy Officer, Merck & Co., Inc. spoke about an accountability-based approach to global frameworks and local laws.

Screenshot 2016-06-09 08.31.08

Attendees heard from Paul Plofchan about how ADT had used privacy technology to streamline their ongoing privacy risk management and provide visibility to senior leadership.

Screenshot 2016-06-09 08.29.16

Justin Antonipillai delivered the closing keynote on negotiations with the European Commission on the EU-U.S. Privacy Shield.
Screenshot 2016-06-09 08.27.55Thank you to our speakers, sponsors, partners and our team of volunteers from WISP and the University of California, Hastings College of the Law. This event would not have been possible without your support!

Screenshot 2016-06-09 08.22.16

To read about future TRUSTe events, visit our upcoming events page or subscribe to the TRUSTe blog.