by Annie Greenley-Giudici | Feb 1, 2017
Enforcement Ahead for Cross-Device Tracking In a typical day, the average person will use several devices to make calls, check emails, or watch videos. Over half of people (57%) who use a device such as a smartphone or a tablet use more than one. It’s easier...
by TrustArc Privacy Intelligence | May 9, 2016
Awareness of the DAA AdChoices Icon Increases New research findings show consumer concern over online tracking for targeted ads has fallen from 65% to 61% over the last year, and awareness of the DAA AdChoices icon has risen to 42% – five points higher than last...
by Helen Huang | Jan 20, 2016
The Digital Advertising Alliance (DAA) released new Video OBA guidelines in November 2015. These guidelines apply to in-stream video advertising (pre-roll, mid-roll, post-roll), in-page and in-banner ads. Unlike desktop standards, the video ad serving industry...
by TrustArc Privacy Intelligence | Jul 22, 2015
Lou Mastria – Leading Player in the Privacy Ecosystem What is your organization’s role in the privacy ecosystem? The Digital Advertising Alliance (DAA) was “created to give consumers better information and control over using data for interest-based...
by TrustArc Privacy Intelligence | Feb 20, 2015
Smartphone Users Wary: 68% Concerned About Tracking for Targeted Ads Smartphone users don’t like the idea of being served targeted ads on their smartphones – at least for now. New survey results from Ipsos on behalf of TRUSTe show that 68% of US smartphone users are...