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DAA Cross Device Guidance Enforcement Starting Today

Awareness of DAA AdChoices Icon Rises to 42%

New research findings published today, show consumer concern over online tracking for targeted ads has fallen from 65% to 61% over the last year and awareness of the DAA AdChoices icon, has risen to 42% – five points higher than last year (37%). These latest...
DAA Cross Device Guidance Enforcement Starting Today

Implementing the new DAA Video OBA Guidelines

Helen Huang, Senior Product Manager, TRUSTe The DAA released Video OBA guidelines in November 2015, which apply to in-stream video ads (pre-roll, mid-roll, post-roll), in-page and in-banner ads. Unlike desktop, the video ad serving industry standards are fragmented...