TRUSTe Gears up for Data Privacy Day

January 28th is Data Privacy Day and TRUSTe is helping to raise awareness with four key events that you should check out.

January 28: Powering Trust Speaker Series – London
TRUSTe hosts the first event in the Powering Trust Speaker Series on Data Privacy Day at The Hospital Club in London. Join us to learn how organizations, policy makers and regulators can find balance between prosperity and privacy in 2014. New research into the levels and causes of consumer online privacy concern both sides of the Atlantic will be followed by a thought provoking discussion led by, European privacy expert, Eduardo Ustaran. He will be joined by a lively panel to discuss the challenges and policy suggestions highlighted in his new book ‘The Future of Privacy’.

January 28: IAPP Privacy After Hours – London
The Powering Trust Speaker Series event will be followed by the IAPP (International Association of Privacy Professionals) Privacy After Hours. Join us for drinks from 6:00pm at The Loft Lounge in The Hospital Club onwards. RSVP today to connect and collaborate with industry experts:

January 28: 2014 Data Privacy Day Town Hall & Breach Readiness Workshop – San Francisco
Join TRUSTe’s VP of Product, Kevin Trilli at the Online Trust Alliance’s 2014 Data Privacy Day Town Hall in San Francisco. Learn and network with leaders in data privacy, security and breach readiness and response and help make data privacy and protection part of your brand value while getting an update on the evolving regulatory landscape.

January 28: Churchill Club Presents: Data Privacy Trends 2014 – San Francisco
Also in San Francisco, the Churchill Club presents: Data Privacy Trends 2014.  TRUSTe’s CEO, Chris Babel, joins a group of speakers to discuss trends for the year.

Stay tuned for TRUSTe 2014 Consumer Data Privacy Study which will be revealed on Data Privacy Day, January 28th.  TRUSTe will reveal the latest consumer attitudes and concerns both sides of Atlantic, drivers for concern and the impact on business.

Make Data Privacy & Security Your New Year’s Resolution

Heather M. Federman
Director of Public Policy, Online Trust Alliance

Make data privacy & security your 2014 resolution 

Join TRUSTe at the OTA’s Data Privacy Day Town Halls in NYC, Seattle and San Francisco & Save 20%

It’s no longer an “if” your company will become the target of a data breach; it’s just a matter of “when.”  From small nonprofits to Fortune 500 tech-savvy organizations, breaches and data loss incidents are becoming an unfortunate rite of passage. More and more businesses have found themselves exposed and ill prepared to manage the fallout.  In addition to the confusing (and conflicting) regulatory landscape, breaches can be quite expensive, with the average cost equaling $5.5 million. And while innovative defenses against privacy and security threats are introduced with each passing year, cybercriminals outpace those innovations with new and more malicious tactics.

As online trust is on the decline, 2014 needs to be the year of “Data & Privacy Stewardship.” This requires moving from minimal compliance to enhancing the protection of your company, your data and your customers. In order to do so, consider the following New Year “data resolutions”: (more…)

TRUSTe Starts the Year off Right with Data Privacy Week, CPDP, OTA and more

TRUSTe starts 2014 with events on Data privacy day, IAPP privacy, data privacy trends in 2014

— Jan 17
The New Frontiers of Privacy Harm
Boulder, CO
TRUSTe is speaking

Join Fran Maier, Founder and Chair of Board, TRUSTe, at the Silicon Flatirons Center for Law, Technology, and Entrepreneurship on Friday, January 17, 2014, for a panel on Commercial Tracking. Thought leaders and top practitioners and regulators venture into the New Frontiers of Privacy Harm to answers questions including: What harms are privacy laws designed to prevent? How are people injured when corporations, governments, or other individuals collect, disclose, or use information about them in ways that defy expectations, prior agreements, formal rules, or settled norms? How has technology changed the nature of privacy harm?


Data Privacy Day 2013 Events


January 28th is International Data Privacy Day (#DPD2013 on Twitter) and, in its celebration, we are participating in several events next week.

———January 28th
We kick off the week with IAPP Privacy After Hours. There’s no agenda, just show up at Jillian’s in San Francisco, from 5:00-7:00 PM. Have a good time and get to know other local privacy professionals.

———January 29-30
Next up, in conjunction with the  San Francisco  Mobile Marketing  Association (MMA) Forum,   TRUSTe Director of Product Policy, Joanne Furtsch will host the MMA Privacy Committee meeting.  The MMA Forum is a two-day event that will inform visitors on how to effectively infuse mobile into a brand’s broader marketing strategy.

———January 30
TRUSTe CEO Chris Babel will participate  in  interactive panel  discussion at the Seattle OTA Data Privacy Day Town Hall. Panel speakers include leaders in public policy, privacy, consumer protection and cybercrime law enforcement. The panel will cover innovation in privacy and impact on business.
Later in the week, stay turned for some exciting news at the San Diego DistribuTECH Conference, the energy industry’s leading smart grid conference and exposition. (more…)

Every Day Should Be Data Privacy Day

“The more of our lives that we put online, the less privacy we have,” says Erick Schonfeld in his TechCrunch blog, posted today. In an increasingly networked world, where social networking, behavioral targeting, and information sharing online have all become commonplace, consumer privacy has come under siege. With the online world changing rapidly, consumers are beginning to feel that they don’t have control over their personal information. Today is the nationally recognized Data Privacy Day, a day dedicated to spreading awareness about data privacy practices, problems, and rights. One of the primary audiences is U.S. teens who have grown up using and relying on the internet as an integral part of their lives. Yet teens are not the only ones who need to be aware of how to protect their privacy online. The government, corporations, small businesses, and consumers of all ages need to be informed and proactive in protecting their privacy, as well as the privacy of those who are putting their trust in them.

Personal information has become harder and harder to protect; at TRUSTe, we like to think of ourselves as agents of trust – liaisons between businesses and consumers that help you determine who is trustworthy in an elusive online universe. TRUSTe helps consumers and businesses by providing a universal symbol of trust that gives us confidence in the stewardship of our data.

To learn more about Data Privacy Day and how you can become more savvy about protecting privacy online, check out the Data Privacy Day website. Happy Data Privacy Day!