Meet TRUSTe: Matthew Coleman, Privacy Solutions Manager

Our latest series will introduce you to a new TRUSTe employee every week to give you an inside look at the talented, knowledgeable and friendly people who work at TRUSTe. 

Name: Matthew Coleman

Job title: Privacy Solutions Manager, JD, CIPP/US

How long have you worked at TRUSTe?: Since May 2014

Describe your current role, how this has changed over time, and walk us through a typical day: My current role is as a privacy subject matter expert responsible for working with clients on completing their TRUSTe certifications. My clients operate across a wide variety of industries and are of various size and scale.

My role is evolving as companies’ privacy practices are evolving. Formerly, companies would only focus on the privacy implication of major products or their web presence, such as domains, cloud platforms and mobile applications. Since data privacy has become part of the conversation at the executive level, companies are increasingly interested in developing the best privacy practice for every facet of their business. My role now increasingly involves reviewing an entire corporation’s privacy practices.

A typical day for me could consist of a range of projects. I generally make a point to review any news and current events affecting consumer privacy first thing. Otherwise, I could be conducting an investigation of a client’s privacy practices — both the observable and what’s happening behind the scenes. I may also be following up with clients on questions about industry standards, nuanced policy issues, or the status of ongoing projects.