Xiaomi, the Beijing-based leader in smartphone, electronics and services, is the latest global company to choose the TRUSTe Assessment Manager platform to bring increased efficiencies and scale to their privacy program. Xiaomi will use the platform to perform ongoing Privacy Assessments and PIAs for the MUIU operating system and other services in the quest to bring Privacy by Design into the mobile architecture and product set.
Under the partnership TRUSTe has also assessed and certified that Xiaomi’s mobile operating system MIUI (and its native apps), cloud services and e-commerce websites all abide by TRUSTe’s privacy standards. The company has had a full review of its privacy practices and worked to ensure all mobile applications that collect sensitive information are encrypted, that all payment pages have the proper encryption to protect users’ sensitive information and application permissions are limited to only what was needed to operate on a user’s device.
The certification process helps to ensure Xiaomi is transparent and accountable to the practices outlined in the company’s privacy statement. TRUSTe Assessment Manager enables Xiaomi to maintain these privacy commitments, demonstrate compliance and assess the privacy impact of new product releases. This will simplify the process of maintaining the certification going forward and help Xiaomi achieve various global compliance targets efficiently.
“With this privacy certification, Xiaomi is demonstrating our deep concern for user privacy,” said Baoqiu Cui, Chief Architect at Xiaomi. “User privacy is always our top priority, and the Privacy by Design approach has been incorporated into our product design process. As of today MIUI has over 200 million users, and our e-commerce website has even more. Getting both MIUI and the e-commerce website certified is a huge milestone, not only for the company, but also for our users. With the TRUSTe certification, our users have even greater peace-of-mind knowing their data is well protected.”
“TRUSTe Assessment Manager and Privacy Impact Assessment process can help us meet our privacy compliance requirements much more efficiently. Efficiency is very important for a fast growing product like MIUI, whose developer’s build is released every week and stable build is released every month.” said Baoqiu.
Read further details in our press release here
Earlier today, Disconnect launched the first mobile app to block malvertising –and confirmed that the app is available for iOS and Android after an initial ban by Google caused public outcry.
Malvertising is a major cause of identity theft and is impossible for consumers to identify because malicious tracking and malware often looks like a normal advertisement or website. Many consumers also do not realize that just visiting a webpage containing malvertising, without even clicking anything, can put them at risk.
“Disconnect Mobile offers unique threat protection at the network request level, so that users are protected across all their apps and mobile browsers.” said Disconnect's CTO Patrick Jackson, a former NSA engineer. Disconnect Mobile works by blocking more than 5,000 tracking services and suspected malware sites from connecting to a user's device.
A temporary ban on the app by Google earlier this month citing “interference with other services” led to hundreds of media reports and an uproar on social media. Disconnect resubmitted their app to make it clear that they are not an adblocker and are focused on protecting consumer privacy and Disconnect Mobile is again available for install in the Play Store, as well as iTunes.
Although Google has not specifically responded to requests for more information, industry consensus is that Disconnect Mobile was suspended because it was mistaken for an ad blocker. “We are not an ad blocker and we are not at all opposed to advertising,” says Disconnect COO Gus Warren. “But we are 100% opposed to ads that threaten consumer privacy and security. We are committed to un-blocking any companies on our filter lists who we verify respect consumer safety and privacy.”
At TRUSTe we’re delighted to be working with Disconnect to develop transparent guidelines for whitelisting sites on Disconnect Mobile and rewarding businesses with legitimate websites and apps for their commitment to consumer privacy. This collaboration is a follow up to our successful launch in June of Privacy Icons software that helps people quickly understand how websites handle their data.
— Dec 3
San Francisco, CA
TRUSTe will be speaking
APPNATION focuses on the business side of the App Revolution and attracts not only developers, but also leaders from carriers, platform developers, media, government and commerce.
Join TRUSTe’s Richard Qui, VP of Business Development, for a workshop presented by MEF, the global community for mobile content and commerce, on building trust in mobile apps (Tuesday, 12/3 at 11:00am in the main breakout room). Learn about new legislation in the US and across Europe and what it means for developers. Find out how to ensure your business can monetize data the right way.
— Dec 10-12
IAPP Europe Data Protection Congress
TRUSTe will be sponsoring and speaking
Join TRUSTe at the IAPP Europe Data Protection Congress this year – the only place to find the information you need to lead your organization into the future with topics including international data transfers, big data analysis, BYOD and more. Dave Deasy, VP of Marketing at TRUSTe, will be speaking at a breakout session on Wednesday, 12/11 at 1:45pm, focusing on what consumers think about privacy and how it impacts businesses.
Sense Networks is the leader in applying mobile location and behavioral targeting data to connect brands with relevant mobile users, through mobile ads.
Increasing privacy concerns among both consumers and brands, along with the recent launch of the Digital Advertising Alliance (DAA) Mobile Principles, led Sense Networks to partner with TRUSTe to offer a mobile advertising solution that provides privacy protection and increased trust and engagement with consumers. (more…)
Rick Armstrong, Senior Product Marketing Manager
Online Behavioral Advertising (OBA) has expanded from desktop and into the realm of mobile and tablet devices. As a result of this evolution, privacy concerns are on the rise. TRUSTe issued 2 new consumer research reports this year, the Consumer Privacy Confidence Report (1) and the Consumer Data Privacy Study—Mobile Edition (2), which found that:
- 7 out of 10 smartphone users are more concerned about their privacy on smartphones than 1 year ago (1)
- 7 out of 10 consumers do not like the idea of being tracked on their mobile devices (2)
- Nearly 8 out of 10 consumers will not download an app that they don’t trust (2)