by TrustArc Privacy Intelligence | Oct 3, 2013
Daryl McNutt, VP Marketing Drawbridge @Drawbridge In today’s mobile-focused world, a user’s privacy is not only the most important, but also the hardest thing for companies to promise. Many ad exchanges, big-name brands, and app developers aren’t yet sure how to...
by TrustArc Privacy Intelligence | Sep 5, 2013
Dave Deasy – VP Marketing | TRUSTe @davedeasy The smartphone and apps markets experienced explosive growth last year, to the extent that there are now more smartphones on the planet than people – 217 million were purchased worldwide in the final quarter of 2012...
by Annie Greenley-Giudici | Mar 2, 2012
Tony Berman Sr. Product Manager | TRUSTe @otaat Mobile application privacy requirements continue to evolve in the right direction. Last week the California Attorney General’s Office announced an agreement with app store operators (Amazon, Apple, Google,...
by Annie Greenley-Giudici | Oct 24, 2011
Joanne Furtsch, CIPP, CIPP/C Policy & Product Architect @privacygeek Last week, the Mobile Marketing Association (MMA) released its Mobile ApplicationPrivacy Policy Framework for mobile app developers. TRUSTe was among the companies that actively participated in...
by Annie Greenley-Giudici | Jul 28, 2010
Part 3 in an ongoing series on the mobile platform & privacy By Janet Jaiswal Director of Enterprise BU TRUSTe Screenshot of Facebook’s iPhone app There is very little doubt in anyone’s mind that the iPhone has revolutionized the mobile industry and...
