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TRUSTe & EDAA Consumer Research Shortlisted for Two IAB Europe Research Awards

Awareness of DAA AdChoices Icon Rises to 42%

New research findings published today, show consumer concern over online tracking for targeted ads has fallen from 65% to 61% over the last year and awareness of the DAA AdChoices icon, has risen to 42% – five points higher than last year (37%). These latest...
TRUSTe & EDAA Consumer Research Shortlisted for Two IAB Europe Research Awards

Implementing the new DAA Video OBA Guidelines

Helen Huang, Senior Product Manager, TRUSTe The DAA released Video OBA guidelines in November 2015, which apply to in-stream video ads (pre-roll, mid-roll, post-roll), in-page and in-banner ads. Unlike desktop, the video ad serving industry standards are fragmented...
TRUSTe & EDAA Consumer Research Shortlisted for Two IAB Europe Research Awards

DAAC New Guidance on Enhanced Notice

The Digital Advertising Alliance of Canada (DAAC) recently published new guidelines on enhanced notice. To explain these changes, the DAAC held a series of webinars on guidelines, implementation and enforcement. In the announcements, the DAAC listed the expectations...