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TRUSTe & EDAA Consumer Research Shortlisted for Two IAB Europe Research Awards

Awareness of DAA AdChoices Icon Rises to 42%

by | May 9, 2016

New research findings published today, show consumer concern over online tracking for targeted ads has fallen from 65% to 61% over the last year and awareness of the DAA AdChoices icon, has risen to 42% – five points higher than last year (37%). These latest...
TRUSTe & EDAA Consumer Research Shortlisted for Two IAB Europe Research Awards

Implementing the new DAA Video OBA Guidelines

by | Jan 20, 2016

Helen Huang, Senior Product Manager, TRUSTe The DAA released Video OBA guidelines in November 2015, which apply to in-stream video ads (pre-roll, mid-roll, post-roll), in-page and in-banner ads. Unlike desktop, the video ad serving industry standards are fragmented...
TRUSTe & EDAA Consumer Research Shortlisted for Two IAB Europe Research Awards

DAAC New Guidance on Enhanced Notice

by | Nov 9, 2015

The Digital Advertising Alliance of Canada (DAAC) recently published new guidelines on enhanced notice. To explain these changes, the DAAC held a series of webinars on guidelines, implementation and enforcement. In the announcements, the DAAC listed the expectations...