by Annie Greenley-Giudici | May 10, 2017
TRUSTe & EDAA Research mapping consumer attitudes and awareness of the European Self-Regulatory Programme for Online Behavioural Advertising (OBA) is shortlisted for two IAB Europe Research Awards. TRUSTe and EDAA are delighted to have been...
by TrustArc Privacy Intelligence | May 11, 2016
The European Advertising Consumer Research Index 2015 provides a comprehensive picture of attitudes and awareness of the European Self-Regulatory Programme for Online Behavioural Advertising (OBA) across 13 European countries surveyed. The study was conducted by Ipsos...
by TrustArc Privacy Intelligence | May 9, 2016
New research findings published today, show consumer concern over online tracking for targeted ads has fallen from 65% to 61% over the last year and awareness of the DAA AdChoices icon, has risen to 42% – five points higher than last year (37%). These latest...
by TrustArc Privacy Intelligence | Jan 20, 2016
Helen Huang, Senior Product Manager, TRUSTe The DAA released Video OBA guidelines in November 2015, which apply to in-stream video ads (pre-roll, mid-roll, post-roll), in-page and in-banner ads. Unlike desktop, the video ad serving industry standards are fragmented...
by TrustArc Privacy Intelligence | Nov 9, 2015
The Digital Advertising Alliance of Canada (DAAC) recently published new guidelines on enhanced notice. To explain these changes, the DAAC held a series of webinars on guidelines, implementation and enforcement. In the announcements, the DAAC listed the expectations...
