by TrustArc Privacy Intelligence | Feb 20, 2015
Smartphone users don’t like the idea of being served targeted ads on their smartphones – at least, for now. New survey results from Ipsos on behalf of TRUSTe show that 68% of US smartphone users are concerned about the possibility of having their activity tracked to...
by TrustArc Privacy Intelligence | Jan 22, 2015
Congrats to Sizmek! Today it was announced that Sizmek, the open ad management company, has earned the European Interactive Digital Advertising Alliance (EDAA) Trust Seal. The seal indicates Sizmek’s compliance with the EU Self-Regulatory Programme for Online...
by TrustArc Privacy Intelligence | Dec 30, 2014
According to Lexology, native advertising is “expected to grow from $7.9 billion in spending this year to $21 billion by 2018.” When using other forms of interest-based advertising, companies are strongly encouraged to abide by the self-regulatory Online...
by TrustArc Privacy Intelligence | Dec 10, 2013
Kirby Winfield, CEO, Dwellable @kirbywinfield There is a lot of bellyaching coming from certain corners of the online ad world these days. The doomsayers think a cookie ban will send ad targeting, and the ecoLumasystemventurescape as we know it, into the Dark Ages. At...
by TrustArc Privacy Intelligence | Dec 4, 2013
Recently, the Council of Better Business Bureaus (CBBB) announced that they are stepping up their enforcement efforts to ensure businesses adhere to the Digital Advertising Association (DAA) Self-Regulatory Principles (see examples). The CBBB is reviewing websites...
