TrustArc Celebrates its Anniversary!

June 7th marks the one year anniversary of TRUSTe rebranding to TrustArc! The rebranding reflected our evolution into a global provider of technology-powered privacy solutions. While it’s the one year anniversary for the TrustArc brand, our technology platform has been operating at scale for 7 years and is backed by 21 years of privacy industry experience.

Over the past year we have continued to develop innovative privacy solutions to meet increasingly complex challenges, such complying with the GDPR.

Some highlights included:

Launched Data Flow Manager to help with data inventory and business process mapping;

Expanded Assessment Manager to streamline the assessment process for managing DPIAs;

Enhanced Cookie Consent Manager to meet GDPR requirements;

Launched Individual Rights Manager and Direct Marketing Consent Manager; and

Launched GDPR Validation so that companies can demonstrate GDPR accountability.

What’s more, we have also partnered with multiple technology innovators, expanded our team in the EU and Asia, and continued to offer world class privacy education through our Privacy Insight Series webinars, GDPR Workshop Series, and extensive library of GDPR research and white papers.  

It has been a productive and exciting year for TrustArc and we look forward to continuing our mission to help companies around the world build, implement, and demonstrate accountability.

To learn more about how TrustArc can help your company, contact us today!

 

Happy 20th Anniversary TrustArc

June 10th was our 20th Anniversary! Thank you to all of our customers, partners, and friends who have helped us grow and thrive over the past 20 years.

We are looking forward to another 20 years as a leader in the world of privacy.

Twenty years ago, in 1997, TRUSTe was founded to provide certifications to help businesses assure users they could share their data online by demonstrating adherence to a high standard for privacy management.  The TRUSTe name became synonymous with our certification services and the iconic green privacy seal displayed on thousands of websites worldwide. Over the past twenty years we continuously expanded our certification offerings to address new privacy challenges as well as introduced technology and tools to automate and enhance the certification process.

As the role of privacy became more important, organizations needed the power of technology to sustain and scale their privacy programs. To meet these evolving market requirements, we launched the first module of our Data Privacy Management Platform in 2011 to address advertising privacy compliance.  Our technology platform has been continuously expanded and now includes data inventory and mapping, risk assessment, website monitoring, consent management, and dispute resolution capabilities.

In addition to developing our technology platform, we have invested heavily in creating a wide range privacy thought leadership content, including whitepapers, research reports, webinars, and conferences.  Last week we hosted our annual Privacy Risk Summit where over 250 privacy leaders from around the world gathered to discuss emerging privacy issues and how to solve them.

This year TRUSTe continued its growth and evolution – TRUSTe transformed to TrustArc. TrustArc is a global provider of technology powered privacy solutions, backed by the same dedicated privacy partners that you’ve known for the past 20 years. The infographic below highlights some of these achievements:

We look forward to continuing our strong track record for privacy innovation and helping businesses navigate the ever-changing privacy landscape. For more information, please visit www.trustarc.com

Privacy Risk Summit 2017 – Highlights

More than 250 privacy professionals gathered in the heart of San Francisco this week to discuss the challenges they face in managing emerging privacy risks and share strategies for success. They enjoyed a packed day of inspiring panels, expert breakout sessions and, of course, networking to acquire new ideas and practical advice to take back to the office.

The Privacy Risk Summit brought together over 45+ speakers across 20 sessions and 4 parallel tracks. Hilary Wandall, TrustArc General Counsel & Chief Data Governance Officer, provided a captivating welcome and opening remarks.

The TRUSTe Privacy Risk Summit – Highlights

Kai Westerwelle, Partner at Taylor Wessing (US) Inc., Sooji Seo, Global Privacy Program Director at Dell Technologies, Pamela Garay, Asst. Vice President & International Privacy Officer at Assurant Inc., and Charles Nwasor, Director, Global Assurance & Advisory at Ensono kicked off the Summit with a panel about Managing GDPR Implementation in a US-owned International Company.

This year a special focus was given to the impending EU GDPR, as the compliance deadline is less than one year away.

The Conference was full of great networking opportunities too.

Our sponsors for the event were available throughout the day to provide solution demos or to have a quick conversation. High level overview of these important solutions: HyTrust – making private, public and hybrid cloud infrastructure more trustworthy; MediaPro – award-winning privacy awareness content aligned to the highest standards of the GDPR; RADAR – breach guidance & decision-support software to simplify incident response & compliance with breach notification laws; and eSentire – managed detection and response, protecting you from the threats that other technologies miss.

Lunch was sponsored by Anonos and conference partner Women in Security and Privacy (WISP) provided a lunchtime gathering where attendees and speakers came together to network and learn about upcoming events.

Our customers, current employees, and past employees all came together to celebrate a successful event.

This year was very special because after the event, Chris Babel, CEO, announced that TrustArc is the new TRUSTe. Our new name reflects our evolution from a privacy certification company into a global provider of technology powered privacy compliance and risk management solutions.  We announced this change at the Privacy Risk Summit because it coincided with our 20th anniversary of delivering innovative privacy solutions. To learn more, you can read this blog post: TRUSTe Transforms to TrustArc.

To read about future TrustArc events, visit our upcoming events page or subscribe to the TrustArc blog.

 

TRUSTe Transforms to TrustArc

TrustArc – TRUSTe Update

New Name – New Look – Continued Commitment to Privacy Compliance Innovation

Today we changed our name to TrustArc.  Our new name reflects our evolution from a privacy certification company into a global provider of technology powered privacy compliance and risk management solutions.  

The name change also coincides with our 20th anniversary of delivering innovative privacy solutions.

The TrustArc brand will be used for all corporate communications as well as our technology platform and consulting services.  The TRUSTe brand will continue to be used for our certification offerings, including the certification seal.   While most of the changes have already been implemented on our website and collateral, some items will be transitioned over the next few weeks.

TrustArc Hierarchy

TRUSTe History

The TRUSTe name dates back to 1997 when we were founded to provide certifications to help businesses assure users they could share their data online by demonstrating adherence to a high standard for privacy management.  The TRUSTe name became synonymous with our certification services and the iconic green privacy seal displayed on thousands of websites worldwide.  

While certifications remain an important component of many company’s privacy programs, managing privacy compliance and risk has become increasingly complex due to new regulations such as the GDPR, cyber security concerns, and increased volumes of personal data collection.  Businesses need a wide range of technologies and consulting services to help them design, implement, manage and demonstrate their enterprise privacy programs.

To meet these evolving market requirements, we launched the first module of our Data Privacy Management Platform in 2011 to address advertising privacy compliance.  Our technology platform has been continuously expanded and now includes data inventory and mapping, risk assessment, website monitoring, consent management, and dispute resolution capabilities.  

The platform now generates the largest percentage of our revenue and is used to power TRUSTe certifications and our rapidly growing consulting and managed service business.

Introducing TrustArc

The TrustArc name reinforces our deep privacy expertise developed over the past two decades along with our ongoing expansion into new technology powered solutions.

“Trust” reflects our strong history as an innovator and leader in the privacy market, and the value businesses place on ensuring they can build trust with their customers and partners.

“Arc” conveys the broader set of solutions we now offer and our ongoing commitment to continuously expand our technology platform and services to meet the future needs of our clients.

The TrustArc symbol, inspired by the strength and intelligence of dolphins, reflects the continued evolution of the privacy industry along with the continued changes that both our clients and TrustArc will need to make to address new challenges as they arise.

Dolphins

Dolphin Traits TrustArc Strengths
Intelligence – The dolphin’s brain is the most powerful and complex in animals, second only to humans Our solutions are powered by robust technology and regulatory intelligence derived from two decades of experience.
Collaboration – Dolphins are highly social and usually travel together in pods Strong partnerships with clients and other solutions providers help us address the needs of organizations of all sizes, across all industries.
Agility – With bodies shaped like torpedoes, dolphins can maneuver through the water at rapid speeds of over 20 mph Our depth of expertise and agile development approach enables us to rapidly respond to ongoing changes in the global privacy market.
Protection – Sailors have long believed that dolphins are a good omen and protectors of those in need For two decades, we have provided a range of solutions that enable organizations to demonstrate how they protect privacy.
Inner Strength – Dolphins are fearless in the wild, and if threatened by sharks or orcas, do not hesitate to fight rather than flee We have been the privacy solutions market leader for 20 years, and do not hesitate to swiftly adapt to changing market needs.

TrustArc offers an unmatched combination of solutions backed by over 150 employees dedicated to privacy, a comprehensive purpose-built technology platform used by over 1,000 clients, and a proven methodology honed through thousands of customer engagements over the past 20 years.

In addition to continuously expanding our technology platform and services to meet our clients needs, we are opening our platform to integrate with other key business systems as well as making our platform available for partners across the privacy ecosystem to use to deliver their services.

The spirit of innovation that has inspired TRUSTe for the past 20 years will continue to guide TrustArc into the future.  It’s why more than 1,000 clients worldwide rely on us to minimize risk and help fuel new business initiatives.

For more information on TrustArc, visit www.trustarc.com

div>