Prophix Software Selects TrustArc to Demonstrate Effective Privacy and Data Governance

Prophix Software, a global leader in mid-market Corporate Performance Management (CPM) software, today announced it selected TrustArc to help demonstrate ongoing compliance and effective privacy governance with the TRUSTe Enterprise Certification. The certification is based on a comprehensive set of requirements governing data privacy management practices as outlined in the TRUSTe Enterprise Privacy & Data Governance Practices Assessment Criteria. TrustArc certifications are managed by TRUSTe LLC, a wholly owned subsidiary of TrustArc. As a component of the certification, TrustArc is also providing independent dispute resolution services to address privacy-related questions around customer data from users and ongoing access to privacy guidance.

Prophix worked with TrustArc to review and verify that its data privacy management practices comply with standards which are aligned with the TrustArc Privacy & Data Governance Framework. By achieving the TRUSTe Enterprise Certification, Prophix is demonstrating its commitment to strong data privacy practices and enhancing customer and business partner trust.

“Prophix is pleased to partner with TrustArc to demonstrate our privacy practices,” said Kristofer Laxdal, Director of Information Security at Prophix. “We are committed to validating and certifying our customer privacy protocols via an ongoing independent review of our internal and external practices, policies, and procedures.”

The TRUSTe certification follows a three-phase process, using a combination of experienced privacy analysts, proven assessment methodology and the TrustArc Privacy Platform.

  • Phase I includes a comprehensive review of the participant’s privacy practices against the TRUSTe privacy standards and creation of a detailed privacy findings report.
  • Phase II includes a review of the findings by TrustArc with the participant, implementation by the participant of remediation recommendations and documentation of action item completion.
  • Phase III includes certification activation including issuing the TRUSTe Seal, providing dispute resolution services and providing access to TrustArc Assessment Manager to support ongoing privacy compliance.

TrustArc CEO Chris Babel said, “We believe that a strong privacy management program is critical for companies to build customer trust and ensure privacy compliance, and with its achievement of this certification Prophix is demonstrating its dedication to meeting high privacy standards.”

Learn more about TrustArc solutions here.

TRUSTe Transforms to TrustArc

TrustArc – TRUSTe Update

New Name – New Look – Continued Commitment to Privacy Compliance Innovation

Today we changed our name to TrustArc.  Our new name reflects our evolution from a privacy certification company into a global provider of technology powered privacy compliance and risk management solutions.  

The name change also coincides with our 20th anniversary of delivering innovative privacy solutions.

The TrustArc brand will be used for all corporate communications as well as our technology platform and consulting services.  The TRUSTe brand will continue to be used for our certification offerings, including the certification seal.   While most of the changes have already been implemented on our website and collateral, some items will be transitioned over the next few weeks.

TrustArc Hierarchy

TRUSTe History

The TRUSTe name dates back to 1997 when we were founded to provide certifications to help businesses assure users they could share their data online by demonstrating adherence to a high standard for privacy management.  The TRUSTe name became synonymous with our certification services and the iconic green privacy seal displayed on thousands of websites worldwide.  

While certifications remain an important component of many company’s privacy programs, managing privacy compliance and risk has become increasingly complex due to new regulations such as the GDPR, cyber security concerns, and increased volumes of personal data collection.  Businesses need a wide range of technologies and consulting services to help them design, implement, manage and demonstrate their enterprise privacy programs.

To meet these evolving market requirements, we launched the first module of our Data Privacy Management Platform in 2011 to address advertising privacy compliance.  Our technology platform has been continuously expanded and now includes data inventory and mapping, risk assessment, website monitoring, consent management, and dispute resolution capabilities.  

The platform now generates the largest percentage of our revenue and is used to power TRUSTe certifications and our rapidly growing consulting and managed service business.

Introducing TrustArc

The TrustArc name reinforces our deep privacy expertise developed over the past two decades along with our ongoing expansion into new technology powered solutions.

“Trust” reflects our strong history as an innovator and leader in the privacy market, and the value businesses place on ensuring they can build trust with their customers and partners.

“Arc” conveys the broader set of solutions we now offer and our ongoing commitment to continuously expand our technology platform and services to meet the future needs of our clients.

The TrustArc symbol, inspired by the strength and intelligence of dolphins, reflects the continued evolution of the privacy industry along with the continued changes that both our clients and TrustArc will need to make to address new challenges as they arise.


Dolphin Traits TrustArc Strengths
Intelligence – The dolphin’s brain is the most powerful and complex in animals, second only to humans Our solutions are powered by robust technology and regulatory intelligence derived from two decades of experience.
Collaboration – Dolphins are highly social and usually travel together in pods Strong partnerships with clients and other solutions providers help us address the needs of organizations of all sizes, across all industries.
Agility – With bodies shaped like torpedoes, dolphins can maneuver through the water at rapid speeds of over 20 mph Our depth of expertise and agile development approach enables us to rapidly respond to ongoing changes in the global privacy market.
Protection – Sailors have long believed that dolphins are a good omen and protectors of those in need For two decades, we have provided a range of solutions that enable organizations to demonstrate how they protect privacy.
Inner Strength – Dolphins are fearless in the wild, and if threatened by sharks or orcas, do not hesitate to fight rather than flee We have been the privacy solutions market leader for 20 years, and do not hesitate to swiftly adapt to changing market needs.

TrustArc offers an unmatched combination of solutions backed by over 150 employees dedicated to privacy, a comprehensive purpose-built technology platform used by over 1,000 clients, and a proven methodology honed through thousands of customer engagements over the past 20 years.

In addition to continuously expanding our technology platform and services to meet our clients needs, we are opening our platform to integrate with other key business systems as well as making our platform available for partners across the privacy ecosystem to use to deliver their services.

The spirit of innovation that has inspired TRUSTe for the past 20 years will continue to guide TrustArc into the future.  It’s why more than 1,000 clients worldwide rely on us to minimize risk and help fuel new business initiatives.

For more information on TrustArc, visit

#ChatSTC Twitter Chat: Being #PrivacyAware is Good for Business


Data Privacy Day aims to educate and empower individuals and businesses to respect privacy, safeguard data, and enable trust. TED-style talks and interviews will highlight the latest privacy issues for consumers and businesses. This year TRUSTe will be participating in a Twitter chat about how to boost business by respecting consumer data privacy. Join us on Wednesday, Jan. 25, 3 p.m. EST/noon PST.

Topic: Consumers are paying closer attention to the value of their personal information and how to manage their privacy. To build trust, businesses must address customers’ preferences, needs and concerns about privacy by being transparent about their collection, use and protection of consumer data and providing easy-to-use privacy and security tools. This #ChatSTC Twitter chat will help you understand how privacy is good for business and the steps your organization can take to respect privacy, safeguard data and enable trust.



Better Business Bureau Enterprise (@BBB_Enterprise)

ConnectSafely (@ConnectSafely)

CyberWise (@BeCyberwise)

Federal Trade Commission (@FTC)

Future of Privacy Forum (@futureofprivacy)

Get Cyber Safe (@GetCyberSafe)

Higher Education Information Security Council (@HEISCouncil)

iKeepSafe (@iKeepSafe)

Level 3 Now (@Level3Now)

PCI Security Standards Council (@PCISSC)

Privacy Rights Clearinghouse (@PrivacyToday)

Securing the Human (@SecureTheHuman)


Women in Security and Privacy (@wisporg)

Data Privacy Day (@DataPrivacyDay)

National Cyber Security Alliance (@StaySafeOnline)

Additional guests TBD

How to Attend: If you have a Twitter account, sign in. If not, create one here. Enter #ChatSTC in the search box to find the chat.

Industry Leaders Discuss Impact of EU GDPR at ‘EU Data Protection 2015 – Regulation Meets Innovation’


Privacy professionals, EU regulatory experts and Silicon Valley business leaders convened on Tuesday, Dec. 8 to discuss the impact of the soon-to-come EU General Data Protection Regulation (EU GDPR).

The all-day event on Tuesday, “EU Data Protection 2015 – Regulation Meets Innovation” featured six breakout sessions, four panel discussions and keynote presentations from Giovanni Buttarelli, European Data Protection Supervisor and Andrea Glorioso, Counsellor for the Digital Economy, EU Delegation to the U.S.


IoT Summit Session: ‘Protecting Your Home from IoT Bandits’

Leading up to the second annual IoT Privacy Summit on June 17th we’ll be featuring a series of blog posts about the panels and speakers at the upcoming event.

smart house automation

It’s finally here! The 2nd Annual IoT Privacy Summit 2015 is this Wednesday in Silicon Valley. We look forward to all the interesting and timely IoT topics that’ll be discussed in the numerous panels, as well as meeting a wide variety of people working in privacy in some capacity.

During the past couple weeks we’ve been sharing some details about the panels attendees at the Summit will have the opportunity to hear. We’ve been very fortunate to get numerous experts in various IoT topics to speak at the Summit. One panel titled, “Protecting Your Home from IoT Bandits” will cover the benefits and many challenges of keeping personal data protected as homes become ‘smarter.’

The panel will take place from 1-1:45 p.m. Speakers include Michael Kaiser, Chief Executive, NCSA; Jeff Hagins, CTO & Co-Founder, SmartThings; Jim Hunter, Chief Scientist and Technology Evangelist, Greenwave Systems; Alex Danoyan, VP of Platform, Control4; and Kraig L. Marini Baker, Partner, Davis Wright Tremaine.

Leading up to the Summit we’ve been sharing details about individual sessions on our blog. You can read more about them here:

Tickets for this event are sold out, however you can tune-in via live stream. Click here to register.