by TrustArc Privacy Intelligence | Nov 13, 2013
xAd is a mobile advertising company which helps advertisers deliver relevant hyper-locally targeted advertising to consumers. Why did they choose TRUSTe for data privacy management? We sat down with Chi-Chao Chang, President of Products and Technology at xAd to...
by TrustArc Privacy Intelligence | Oct 28, 2013
Sense Networks is the leader in applying mobile location and behavioral targeting data to connect brands with relevant mobile users, through mobile ads. Increasing privacy concerns among both consumers and brands, along with the recent launch of the Digital...
by TrustArc Privacy Intelligence | Oct 8, 2013
Rick Armstrong, Senior Product Marketing Manager @TRUSTe Online Behavioral Advertising (OBA) has expanded from desktop and into the realm of mobile and tablet devices. As a result of this evolution, privacy concerns are on the rise. TRUSTe issued 2 new...
by TrustArc Privacy Intelligence | May 28, 2013
Tony Berman Senior Product Manager | TRUSTe Last week we were approached by a globally recognized brand to advise on a Letter of Inquiry from the Council of Better Business Bureau (CBBB) regarding compliance with OBA principles. TRUSTe welcomed the...
by TrustArc Privacy Intelligence | Apr 22, 2013
Melissa Pereira Director of Corporate Communications | TRUSTe @melissadpereira Today we’re releasing our 2012 TRUSTe Transparency Report. It details how TRUSTe helps companies conduct business in a privacy-safe manner while also building trust, driving engagement and...
