Privacy compliance is growing more complex. Regulations like the GDPR, CCPA, and CPRA require companies to address many data protection topics, including privacy assessments, cookie consent, and data subject access requests.
Cloud-based services often play a dual role in data privacy management, determining how personal data is processed and performing the processing of the data. This duality places extra pressure on cloud-based solutions to pay attention to data privacy and accountability or risk significant consequences.
Key takeaways include:
“75% of professionals stated keeping
brand trust was important or very
important to their company’s privacy
efforts. Making brand trust the most
important factor when it comes to
gathering customer data.”
– TrustArc 2022 Global Privacy Benchmarks Report
“In 2021, New York Health Insurer, The Lifetime Healthcare Companies, and its affiliate Excellus Health plan agreed to pay $5.1 million to the Office for Civil
Rights and implement a corrective action plan to settle potential violations of the HIPAA Privacy and Security Rules related to a breach that affected over 9.3 million people.”
– U.S. Department of Health & Human Services
Trust is the Linchpin Among Cloud Companies, Customers, and End Users
While regulatory compliance can be considered a “price of doing business” by some, adherence to regulations can produce an environment that delivers a level of trust that will attract and retain customers. By following regulations, such as the CCPA and the GDPR, you can have confidence that you’re delivering a service your customers can trust.