Tracking and targeting have become mainstays in the digital playbook. But they will soon get much more difficult. As the end of third-party cookies nears and more consumers demand to know how their data is used, foundational marketing tactics will make a comeback. While some marketers are dreading the day, you can be ready with strategies that balance using data with respecting consumer privacy.
Key takeaways include:
Why is the absence of third-party cookies a good thing for both marketers and consumers?
How can you effectively use the data you collect with consent?
What tactics can marketers use to create personalized campaigns and meaningful relationships with consumers?
The end of third-party cookies doesn’t mean the end of personalization
Giving consumers more control over their data results in a relevant customer experience and a more personalized brand-to-customer relationship. Organizations should see privacy less as a barrier and more as an upside for its trust-earning potential.
“Data collection or targeted marketing
practices that lack clarity and transparency
are often a red flag for consumers.”
“Data collection or targeted marketing practices that lack clarity and transparency are often a red flag for consumers.”
Time to compliance: Down from eight to just three weeks
Before using TrustArc the customer’s processes were highly manual, inefficient and spreadsheet based. Now, with the automation of the TrustArc platform, time to compliance has been reduced by 75%.
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TrustArc powers privacy compliance and risk management with integrated technology, consulting and TRUSTe certification solutions—addressing all phases of privacy program management. The foundation for our solutions is the TrustArc Privacy Platform which provides a flexible, scalable, and secure way to manage privacy. Our technology platform, fortified through six years of operating experience across a wide range of industries and client use cases, along with our services, leverage deep privacy expertise and proven methodologies which we have continuously enhanced through thousands of client projects over the past two decades. Headquartered in San Francisco, and backed by a global team, we help over 1,000 clients worldwide demonstrate compliance, minimize risk, and build trust. For more information, visit TrustArc.com.