Today, we announced that Millennial Media chose TRUSTed Mobile Ads as its premier data privacy management solution to help its global client base build trust with consumers and deliver innovative technology and services through its mobile advertising and data platform per the Digital Advertising Alliance (DAA) principles.


“By integrating TRUSTe’s proven data management solution into our platform, we are giving our customers the best tools available to build trust with their target audience,” said Ho Shin, General Counsel, and Chief Privacy Offer for Millennial Media.


“With global compatibility, TRUSTed Mobile Ads also supports our customers’ worldwide mobile marketing objectives by adhering to industry-leading standards of privacy in the U.S. as well as internationally.”

Partnership Follows DAA Model to Support Innovation and Protect Consumers


Through the TRUSTe Mobile Ads implementation, Millennial will provide transparency across its entire platform that also enables consumers to manage their personal privacy settings across mobile devices and websites, as well as a mobile app SDK for iOS and Android.


TRUSTed Mobile Ads follows the DAA AdChoice principles to support clear and easy-to-understand privacy notifications for consumers regarding Online Behavioral Advertising (OBA).


“The partnership between TRUSTe and Millennial exemplifies the industry cooperation we envision as we apply our OBA principles to the mobile space. Their collective efforts give consumers more understanding and control over their choices with a solution that has been optimized for mobile,” said Stu Ingis, General Counsel for the DAA.


“TRUSTe and Millennial are helping to build trust for the advertising community and giving consumers control to engage in an increasing mobile world.”