TRUSTe Named First Accountability Agent for APEC Cross Border Privacy

Global Brands Endorse Effort to Protect Consumer Data and Address Cross Border Privacy Challenges

San Francisco, CA – June 25, 2013 – TRUSTe, the leading global data privacy management company, today announced that it is the first approved Accountability Agent for the Asia-Pacific Economic Cooperation (APEC) Cross Border Privacy Rules (CBPR) System. The APEC CBPR System is a self-regulatory initiative that addresses cross border data flows between the United States and other APEC Member Economies, through voluntary and enforceable codes of conduct adopted by participating businesses.

U.S. Acting Secretary of Commerce Cameron Kerry congratulated TRUSTe on becoming the first accountability agent to be endorsed to participate in the APEC Cross Border Privacy Rules system.

“This is a critical first step in implementing a groundbreaking new system which will facilitate data flows and support trade throughout the APEC region,” said Kerry. “It also represents a concrete example of how we are implementing the Administration’s Privacy Blueprint to further interoperability of privacy frameworks all over the world. We look forward to seeing more accountability agents join the APEC CBPR system, and to realizing fully all the benefits that this initiative will bring in the near future.”

The U.S. was the first of the 21 APEC Member Economies to be named as an approved participant in the APEC CBPR System, and the Federal Trade Commission is the system’s first enforcement authority. As an Accountability Agent, TRUSTe will review, certify, monitor and enforce the privacy practices of participating companies to ensure compliance with the CBPR System program requirements.

“TRUSTe is committed to powering trust in the data economy,” said Chris Babel, CEO of TRUSTe. “As the first Accountability Agent for the APEC Cross Border Privacy Rules System, we continue to support frameworks that help our clients meet their global business needs, while ensuring that the consumer’s personal information has appropriate privacy protections during cross border transfers.”

This important development will allow companies to extend their international businesses. TRUSTe has been part of the APEC – CBPR process for the last several years, working alongside existing clients such as IBM and Oracle – who have endorsed the TRUSTe APEC privacy program

“The ability to protect personal data privacy during border transfers is critically important to global businesses,” said IBM Chief Privacy Officer, Christina Peters. “The APEC Cross Border Privacy Rules mark the cornerstone of a system that will enable data to flow across different regions with strong and trust-building privacy protections. IBM recognizes the importance of this system and plans to participate in the Accountability Agent program with TRUSTe.”

“Oracle has participated in the process of developing the APEC Privacy Framework as well as the subsequent work on Cross Border Privacy Rules (CBPRs) and now on interoperability,” said Joseph Alhadeff, Chief Privacy Officer at Oracle Corporation. “We consider TRUSTe’s recognition as the first certified accountability agent to be an important milestone in making the implementation of CBPRs a reality.”

For more information about the TRUSTe APEC Privacy program, please visit

About TRUSTe

TRUSTe powers privacy compliance and trust by enabling businesses to use data across their customer, employee and vendor channels. We have nearly 20 years’ experience and a team of over 150 professionals dedicated to providing data privacy management solutions and services, including assessments, certifications and our SaaS-based Platform. The Data Privacy Management Platform provides control over all phases of privacy; from conducting assessments and implementing compliance controls to managing ongoing monitoring. Companies worldwide rely on TRUSTe to minimize compliance risk and protect their brand. For further information see

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