Customer trust is important. It can take years to develop and a single second to lose. Maintaining your customer trust should be across all aspects of your business including actions customers take on your website.
Change is coming. And it’s coming for digital adverting faster than ever with an accelerated pace due in large part to an online shift driven by COVID-19 over the past two years.
The privacy landscape is shifting and changing fast. We are experiencing a rising demand from consumers to maintain data privacy standards. At the same time, rapidly changing privacy laws are being introduced worldwide.
The end of third-party cookies on Chrome, along with the fact that Apple’s Safari browser and iOS no longer support tracking, effectively ends third-party data collection as we know it, marking a paradigm shift in how and where consent is captured—and who is in control (note: it’s the consumer).