Google announced it will phase out the use of third-party cookies on Chrome in 2024. Since Chrome has a market share of 65% of browser users, this practice will affect most businesses and cookie marketing.

What are deceptive patterns in consent and data privacy? Review the five common dark patterns that violate regulations or cost businesses consumer trust.

Technologies are quickly evolving across mobile environments, platforms and operating systems – meaning more and more consumer data is passed through those channels every day. New complexities and the uses of data are a concern for users as well, 92% of internet users in the U.S. worry about their online privacy.

Learn how the TrustArc Legitimate Interests Assessment and Balancing Test saves time by identifying the benefits and risks of data processing, and much more.