Discover how organizational priorities and strategic approaches to data security and privacy are developing across the globe.
With a predicted recession looming as we start 2023, companies and employees are feeling pains as they face budget cuts and layoffs.
Marketing is highly impacted by changes required under privacy laws like GDPR, LGPD, CCPA, and PIPL.
Using our Global Privacy Benchmark Survey, we’ve analyzed what sets an organization’s privacy program effectiveness apart.
Post-2020, the rise of social media platforms and third-party cookies tracking users across the internet generated massive volumes…
Post-2020, it seems every company is a tech company. The rise of social media platforms and third-party cookies tracking users across the internet generated massive volumes of personal data being collected, stored, and shared across organizations – often without people’s knowledge or consent.
Will digital advertising take advantage of blockchain to help people make some money in return for their data?
Tracking and targeting have become mainstays in the digital playbook.
Customer trust is important. It can take years to develop and a single second to lose. Maintaining your customer trust should be across all aspects of your business including actions customers take on your website.
The European Interactive Digital Advertising Alliance (EDAA) developed the self-regulatory program for Online Behavioural Advertising (OBA) as a mechanism for companies active in advertising to display the AdChoices Icon. The AdChoice Icon is a consumer-facing, interactive symbol displayed on digital advertising that links consumers to an online portal where consumers can find information about OBA.
Today, most companies use advertising technologies (AdTech) to reach their consumers and better understand their preferences, leading to multiple data protection risks.
Over the past 25 years, personal data has been collected digitally via a variety of channels — sometimes without explicit acknowledgement. Now, it’s the lifeblood of marketing and advertising.