The European Interactive Digital Advertising Alliance (EDAA) developed the self-regulatory program for Online Behavioural Advertising (OBA) as a mechanism for companies active in advertising to display the AdChoices Icon. The AdChoice Icon is a consumer-facing, interactive symbol displayed on digital advertising that links consumers to an online portal where consumers can find information about OBA.
The Privacy Shield Framework requires that companies meet stringent requirements to protect the personal data of Europeans and introduces stronger monitoring and enforcement by the U.S. Department of Commerce (DOC) and the Federal Trade Commission (FTC). Demonstrating EU-US & Swiss-US Privacy Shield Compliance through Privacy Shield self-certification should be a critical component of your global compliance strategy.
The 2020 Schrems-II decision impacted Privacy Shield Certified organizations by calling into question the regulation’s validity as a cross-border transfer mechanism. While regulators determine a resolution, global organizations require an effective and demonstrable mechanism that aids in upholding EU-U.S. Privacy Shield requirements and established privacy principles. The TRUSTe International Privacy Verification is a solution that helps organizations by verifying their […]
A significant portion of the world’s economy is based in the region represented by the Asia-Pacific Economic Cooperation (APEC). Companies doing business in the APEC region can comply with the APEC Cross Border Privacy Rules (CBPR) principles in order to transfer personal data efficiently, securely, and safely while respecting data privacy.
The Asia-Pacific Economic Cooperation (APEC) developed the APEC Privacy Recognition for Processors (PRP) as a mechanism to help data processors demonstrate their ability to support data controllers in compliance with the APEC Cross Border Privacy Rules (CBPR).
Convincing customers and business partners that they can trust you with their data is important in a new world of heightened data privacy awareness. Preventing incidents is critical to your company’s credibility, brand reputation and bottom line. Strong privacy and data governance management practices are required to ensure that your organization is collecting and using data in a manner that […]
Technologies are quickly evolving across mobile environments, platforms and operating systems – meaning more and more consumer data is passed through those channels every day. New complexities and the uses of data are a concern for users as well, 92% of internet users in the U.S. worry about their online privacy.