We’re excited to announce that Shell went live with TrustArc Cookie Consent Manager across all their global properties last week, choosing TrustArc to help them build trust with customers and stay compliant with global privacy regulations.
TrustArc Cookie Consent Manager addresses compliance requirements mandated by the EU Cookie Directive. This Directive requires companies to obtain informed consent before accessing and storing data on a consumer’s computer or other devices.
Privacy concerns in today’s digital world continue to rise. 8 out of 10 internet consumers in the UK expect companies to comply with the EU Cookie Directive, and 5 out of 10 would only visit sites that do comply.
TrustArc Cookie Consent Manager provides brand protection and ensures transparency, making it simple for companies to give notice and offer users an easy way to opt out of the tracking on their site.