TrustArc was identified as one of the select few companies that provide adequate email security measures to help businesses protect their brands and consumers from receiving fraudulent emails.
Being named to the 2014 Honor Roll is a significant achievement as the report revealed 91.7 percent of businesses and government agencies fail to follow adequate steps and adopt email authentication protocols to help consumers identify if emails are genuine or fraudulent.
“TRUSTe continues to show leadership in privacy practices which helps to enhance online trust and promote market innovation,” said Crag Spiezle, Executive Director and President Online Trust Alliance.
The 2014 Report also includes the OTA Email Trust Scorecard, which measures the adoption of the three email authentication protocols: Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM) and Domain-based Message Authentication, Reporting and Conformance (DMARC).
The Scorecard provided interesting insight on the organizations adopting email security best practices – of the companies passing the OTA Email Trust Scorecard:
- 28 percent of the top 50 social media companies
- 17 percent of the top 100 financial services companies
- 14 percent of the top 100 Internet retail companies
- 6 percent of the top 50 news companies
- 6 percent of the top 500 Internet retailers
- 4 percent of the top 50 U.S. government agencies