Skip to Main Content
Main Menu
Search Opener
Search Close
Contact us
Assurance & Certifications

TRUSTe EDAA Privacy Certification

Navigating online advertising requirements is essential. Ensure your advertising streams are optimized and in compliance with regulated markets. Maximize brand trust and business opportunities, while avoiding fines and litigation.

Distinguished recognition by regulators, partners, and consumers

image description
  • European Interactive Digital Advertising Alliance (EDAA) certified

    TRUSTe is an EDAA-approved certification provider. Utilize TRUSTe’s all-in-one solution to meet the standards and technology set out in the Online Behavioural Advertising (OBA) standards in the EU market.

  • Industry recognized credibility

    Leverage a trusted seal and standard to demonstrate compliance with privacy best practices in the EU for data collection and use.

  • Minimize compliance risk

    The certification process identifies risk and provides detailed recommendations from a global privacy expert to close gaps and reduce risk. Remove compliance risk by aligning your practices with EU self-regulatory criteria and best practices for data-driven advertising.

  • Shorten sales cycle

    Accelerate sales cycle with new customers and partners, while deepening the trust with your existing business relationships.

Certification process

Demonstrate privacy compliance, reduce risk, and build trust with an independent review powered by technology and delivered by privacy experts.
  • Discovery and evaluation

    An experienced Global Privacy Solutions team member guides you through the assessment process, utilizing our proven methodology and powerful technology. Our team works with your organization to efficiently guide the discovery of necessary information, including relevant data flows, and evaluating your privacy policies and practices against required standards.

  • Remediation assistance

    Rely on us to help you remediate gaps in your privacy program and leverage complementary access to relevant and curated operational templates to simplify your certification process.

  • Accessible audit trail

    Use TrustArc’s platform to access a complete audit trail, including assessment tasks and supporting documentation. Streamline inquiry responses and maintain audit compliance.

  • Global protection icon for ensuring privacy compliance worldwide
    EDAA Seal

    A TRUSTe certified Letter of Attestation and EDAA seal are provided for your digital properties to demonstrate certification to regulators, customers, and partners.

  • Ongoing guidance

    TrustArc will continue to provide ongoing compliance after the certification period on your policies and privacy program.

Ensure advertising streams in the EU

Get certified

EDAA Privacy Certification FAQs

  • What is EDAA?

    The European Interactive Digital Advertising Alliance (EDAA) is a Brussels-based self-regulatory body for the European online advertising industry. It administers the EU Self-Regulatory Programme on Online Behavioural Advertising, including the AdChoices icon program, and licenses the EDAA Trust Seal to organizations that demonstrate compliance with the EDAA framework. EDAA’s framework is built on transparency, user control, and accountability obligations for advertisers, publishers, and ad-tech intermediaries.

  • What does the EDAA Privacy Certification cover?

    EDAA Privacy Certification is a third-party certification based on the European Interactive Digital Advertising Alliance’s (EDAA) framework for online behavioural advertising. It demonstrates that a company’s targeted advertising practices meet Europe’s self-regulatory expectations for transparency and consumer choice.

  • Why should ad tech companies operating in Europe pursue EDAA Certification?

    European regulators and industry partners look for documented alignment with EDAA principles as evidence of responsible targeted advertising practices. EDAA Certification is an independent signal that can reduce procurement friction, accelerate partnerships with publishers and platforms, and protect against reputational and regulatory risk.

  • Who issues the EDAA seal?

    The EDAA seal is issued by EDAA. TRUSTe is a recognized certification provider for the EDAA framework. Upon successful completion of the TRUSTe certification engagement, qualifying organizations can display the EDAA seal (subject to EDAA’s licensing terms).

Related resources

View all resources
Back to Top