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Assurance & Certifications

Responsible AI Certification

Demonstrate your organization’s commitment to data protection and governance.

Publicly show that your AI data governance is accountable, fair in practice, and transparently used.

Boost brand trust with AI

Demonstrate accountability with a trusted AI certification. Our certification standard incorporates principles from leading industry standards such as NIST and OECD, as well as AI regulations like the EU AI Act.

Navigate the wave of AI privacy regulations without fear, and with a robust AI governance in place. Show consumers, customers, and partners that your products, services, or operations have implemented AI with data protection and privacy in mind.

Demonstrate responsible AI

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Letter of Attestation

Leverage an official Letter of Attestation for transparent regulatory compliance, bolster stakeholder communication with an impactful third-party assurance, and enhance your organization’s AI governance.

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TRUSTe certified privacy seal

With 10,000+ certifications, the TRUSTe seal signifies unwavering commitment to AI governance and responsible data practices, enhancing your credibility, trust, and brand image.

How it works

  • Discovery and evaluation

    An experienced Global Privacy Solutions team member guides you through the assessment process, utilizing our proven methodology and powerful technology.

  • Gap analysis

    Get a report with gap analysis and actionable recommendations for compliance. Enhance your privacy and security posture with essential steps.

  • Remediation insights

    We leverage years of experience to provide you with remediation insights to complement the gap analysis provided. Complementary access to relevant and curated operational templates can simplify your certification process.

  • Accessible audit trail

    Use TrustArc’s platform to access a complete audit trail, including assessment tasks and supporting documentation. Streamline inquiry responses and maintain audit compliance.

  • TRUSTe Certified

    Once you become certified, you will receive your TRUSTe Seal and Letter of Attestation.

  • Continuous guidance and dispute resolution services

    TRUSTe will provide ongoing guidance during the certification period including an annual review. Utilize our third party dispute resolution service to mediate privacy issues.

Assessment Pillar Description
Valid and Reliable Ensures AI systems perform consistently and accurately over time, functioning as intended across varying real-world conditions.
Explainable and Interpretable Requires that AI system decisions and outputs be documented and communicated in a way that is understandable to users, regulators, and stakeholders.
Accountable and Transparent Mandates that AI governance be embedded into organizational policies and processes, with clear traceability and mechanisms for affected individuals to challenge decisions.
Privacy-Enhanced Requires AI systems to be built with privacy by design, embedding data protection safeguards throughout development, training, and operation.
Fair (with risk of harmful bias managed) Ensures AI systems proactively identify and address discrimination, bias, and unfair outcomes to prevent harm to individuals, communities, or society.
Safe Requires continuous monitoring and evaluation of AI systems throughout their lifecycle to protect human life, health, and the environment from unexpected or harmful outputs.
Secure and Resilient Ensures AI systems are protected against cyberthreats and failures, with contingency processes in place to enable safe operation even under adverse conditions.

Responsible AI FAQs

  • What are the regulatory and organizational benefits of the Responsible AI Certification?

    Alignment with leading and upcoming AI regulations and industry AI frameworks; demonstrating responsible use and innovation of AI and data protection (building responsible AI governance into your software development process, or with third party providers). This also boosts brand trust and credibility on an organizational scale, as well as mitigates risks with AI governance.

  • Why should my organization pursue Responsible AI Certification?

    AI adoption is accelerating, but consumer trust is declining. 60% of consumers say they have lost trust in organizations over their AI use (IAPP), and Gartner projects that organizations prioritizing AI transparency will see a 50% improvement in AI model adoption by 2026. Third-party certification signals that your AI program is independently reviewed, reducing procurement friction and strengthening brand trust.

  • What AI frameworks and regulations does the certification incorporate?

    The certification criteria incorporate the EU AI Act’s core obligations (transparency, human oversight, data governance), the NIST AI RMF functions, ISO/IEC 42001 AI management system controls, and OECD AI Principles.

Related resources

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