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Cookie Consent Manager

Global Cookie Consent Manager and Tracker Consent Management

With increasing regulations and enforcement actions on cookies, tracking technologies, and ad tech, it’s important to ensure your digital marketing and advertising remain compliant.

TrustArc privacy expertise and automation help you meet global consent requirements with minimal effort while helping you maximize opt-ins and fuel customer trust.

Cookie consent manager workflow showing banner display, user consent selection, cookie activation or blocking, and consent logging

Top-Rated Cookie Consent Management Platform by Real Users

The grid powered by real users

The G2 Grid ranks software based on thousands of verified user reviews and data signals. It’s not analyst hype. It’s what your peers are saying.

A spotlight on customer experience

TrustArc has earned the top Satisfaction Score in the G2 Enterprise Consent Management Platform Grid — 8 quarters in a row! It’s feedback from real users that drives this recognition.

Independent. Transparent. Reliable.

Unlike paid awards or vague rankings, the G2 Grid reflects authentic feedback from people who use TrustArc every day to manage their privacy programs.

Cookie Consent Management for Global Privacy Compliance

Your digital presence puts you in front of consumers everywhere. Each jurisdiction can have constantly evolving and unique requirements when it comes to cookies and online tracker management (e.g. California’s CCPA, EU/UK GDPR, Colorado’s CPA, Connecticut’s CTDPA, Montana’s MCPA, Texas’ TDPSA, Oregon’s OCPA, Canada’s PIPEDA, Quebec’s Law 25, and more). Non-compliance with the latest requirements invites costly legal consequences and erodes customer trust in your ability to protect privacy.

Automated Consent Management Software with Compliance Expertise

Built on a platform constantly reviewed and updated by in-house privacy and legal experts, TrustArc Cookie Consent Manager provides a privacy-first, compliant global cookie banner and tracker management solution.

Save time with easy setup, automated tracker scans, and quick installation on your websites.

Automate key activities like tracker categorization, cookie blocking, and more in accordance to laws and standards globally.

Privacy-first cookie consent management

  • Global Compliance and Accessibility

    Easily meet the requirements of multiple privacy laws and regulations from across 100+ global jurisdictions, and manage multiple international domains and languages. WCAG 2.2 – Level AA and ADA guidelines supported ensuring accessibility for all users.

  • Advanced Consent Management Capabilities

    Optimize your digital experiences to support GPC browser signals, opt in/opt outs like Do Not Sell or Share, Do Not Track signals, IAB TCF 2.2, IAB CCPA, IAB GPP, Google Consent Mode, AdChoices, etc.

  • Organization or business entity icon
    Manage Third-Party Cookies, Scripts, and Advertising Compliance

    Control sharing or selling of personal data to advertisers using IAB frameworks and our technologies to comply with regulations such as CCPA or GDPR.

  • Seamless User Consent Experience Across Devices

    Provide the best customer experiences with consistent consent choices across multiple devices or browsers. Reduce bounce rates and improve website conversions without constant cookie or tracker banners popping up.

  • Transparent Cookie Consent Banners & Privacy Disclosures

    Promote transparency and trust with online tracker disclosures (fulfilling requirements under CCPA, CDPA, UCPA, CTDPA, and CPA) – avoiding fines/lawsuits and damaging brand trust while ensuring optimal participation in customer loyalty, referral, and discount programs.

  • CMP Integrations with Google, Microsoft & Tag Management Systems

    Enjoy seamless compatibility with Google Consent Mode (as a Google-certified CMP partner with a Gold status for web and mobile), Microsoft UET Mode, and Twilio’s ad products.

Easy Setup for Cookie Consent Manager

  • Deploy a Compliant Cookie Consent Banner in Minutes

    Deploy customized cookie banners in four easy steps, with one script for all your websites and for your mobile apps.

  • Customizable Consent Banner Settings for Global Regulations

    Multiple configuration options with geographic IP detection to meet both your jurisdiction-specific compliance requirements and your brand requirements.

  • Real-Time Consent Logs, Analytics & Reporting Dashboards

    Enjoy on-demand metrics (device type, opt-ins/opt-outs, bounce rates) with flexible filtering and integrations for complete visibility.

  • Mobile App Consent Management with SDK Integrations

    Extend consent management to mobile apps with Firebase and leading App Attribution Partners (AirBridge, AppsFlyer, Singular) to ensure compliant consent signals across app environments.

  • Integrations with CMS & Tag Management Systems (WordPress, Shopify & More)

    Easily integrate with leading Content Management Systems (CMS) and Tag Management Systems – Shopify, WordPress, Drupal, Joomla, Segment, Tealium, Adobe, Webflow, and more! With native plugins that make implementation and configuration easy.

    Learn how TrustArc solutions like the Consent & Preference Manager, Trust Center, and Individual Rights Manager help organizations manage consent, user preferences, and privacy compliance across global privacy frameworks.

Automated third-party Tracker discovery and management

  • Automated Tracker and Cookie Scanning

    Perform unlimited and frequent scans of online trackers on your website to identify suspicious trackers and meet compliance requirements (e.g., CCPA, GDPR, ePrivacy Directive), including scanning behind logs or HTML forms.

  • Automated Cookie Categorization for Compliance

    Automatically bucket cookies and trackers into required, functional, and advertising categories – no manual intervention needed, simply review.

  • Auto-Blocking Third-Party Cookies

    Enable auto-block functionality to support different consent use cases, including “zero-cookie load”.

TrustArc solves multiple issues across our enterprise for ensuring we meet regulatory requirements for data privacy. TrustArc’s solutions help us track cookies, perform user preference management and perform internal privacy impact assessments to understand and assess maturity across all of our affiliated companies.

Tim C., G2 Review

TrustArc has a solid platform with strong customer account management, making it easy to manage multiple international domains.

Chris S., G2 Review

It feels great to have a partner helping us to get running and ensuring our compliance with the regulations, and providing customers a good experience.

Simon B., G2 Review

Our Technical Account Manager, Gerard, has been instrumental in supporting TELUS International since 2018, enabling our analytics and privacy teams with a thorough understanding of tools and data governing bylaws. His leadership and commitment have significantly expedited our cookie banner implementation, reducing privacy risk. I’m extremely pleased to work with TrustArc and highly recommend their services.

Daniel Ang, Web Analytics Manager, TELUS International

    Maximize brand trust with customer privacy

    Powerful cookie consent & tracker management allows you to be confident you’re compliant, while providing the best experience for your customers.

    How TrustArc Cookie Consent Manager Compares

     

    Category TrustArc Cookie Consent Manager Other Cookie Consent Management Platforms
    G2 Enterprise CMP Ranking #1 for 8 consecutive quarters Ranked below
    Privacy expertise 28+ years Limited
    Technical Account Manager (TAM) Dedicated TAM included in Advanced supports technical configuration, compliance, audit reviews and more. Not available
    Tracker discovery Auto-detects 1st-party, 3rd-party, and piggybacking trackers Surface-level scanning only of 1st and known 3rd-party trackers only
    Scan depth Deep scanning behind login, dynamically loaded content, daisy-chains Shallow or page-limited scans, often log-in pages excluded
    Scan frequency and alerts Continuous scans with change alerts Manual or periodic, triggered by user
    Auto-categorization Real-time classification into functional, performance, marketing, etc. categories Manual mapping or third-party plug-ins required
    Proprietary Tracker Risk Database Risk ratings on every third-party tracker Not available or manual vendor profiling
    AdChoices Available Not available
    Full privacy governance suite Risk assessments (e.g., PIAs), DSRs, data mapping, governance, and third party validation Cookie consent only

    Cookie Consent Manager FAQs

    • What is a cookie consent manager or a consent management platform (CMP)?

      A Cookie Consent Manager (CCM) is a tool that helps websites and mobile applications obtain, record, and manage user consent for cookies and tracking technologies. It typically displays a consent banner when users visit a site, allowing them to accept or reject specific categories of cookies (such as analytics or marketing). It also stores proof of consent, supports consent withdrawal with third parties, and helps organizations demonstrate compliance with privacy regulations like GDPR and CCPA. A cookie consent manager and a CMP can sometimes be used interchangeably.

    • Why is cookie consent required under GDPR and CCPA?

      Most privacy laws require cookie/tracker consent. These laws aims to give users meaningful control over their data. GDPR through proactive consent and CCPA through transparency and the right to opt out.

    • How does a cookie consent management platform work?

      A cookie consent management platform works by scanning a website to identify all cookies and trackers in use, then categorizing them (e.g., strictly necessary, analytics, marketing, functional) and presenting users with a consent banner or pop-up when they first visit the site. The banner informs users about the types of cookies being used and — depending on the applicable jurisdiction — either requires them to actively opt in before any non-essential cookies are loaded (as under GDPR), or notifies them with an option to opt out (as under CCPA).

    • What is a cookie consent banner?

      A cookie consent banner is a notice that appears on a website — typically when a user first visits — informing them that the site uses cookies and tracking technologies, and providing them with options to accept, reject, or manage their cookie preferences. It is the primary user-facing element of a Cookie Consent Management Platform, serving as the mechanism through which organizations obtain and record user consent. The banner usually includes a brief explanation of what cookies are used for, links to the cookie policy or privacy policy for more detail, and action buttons (e.g., “Accept All,” “Reject All,” or “Manage Preferences”). Depending on the applicable privacy law, the banner may require a user to actively opt in before any non-essential cookies are loaded (as required under GDPR), or simply notify users with an easy way to opt out (as under CCPA).

    • What are third-party cookies and trackers?

      Third-party cookies are cookies that are set by a domain other than the website a user is currently visiting. Third-party trackers are a broader category that includes not just cookies, but also other tracking technologies such as tracking pixels, web beacons, fingerprinting scripts, and embedded iframes. The primary uses of third-party cookies and trackers include behavioral advertising (serving personalized ads based on browsing history), cross-site analytics (measuring audience behavior across multiple properties), social media integration (enabling share buttons and embedded content), and fraud detection. However, because they enable extensive tracking of individuals often without their awareness, they raise significant privacy concerns and are heavily regulated. Under laws like GDPR, third-party cookies require explicit prior consent before being loaded, and users must be clearly informed about which third parties are receiving their data. This is why cookie consent banners typically list the specific third-party vendors whose trackers are active on a site.

    • Does a cookie consent manager support Google Consent Mode?

      Yes, most advanced cookie consent management platforms support Google Consent Mode, which is a framework developed by Google that allows a website’s consent signals to be communicated directly to Google’s advertising and analytics tags (such as Google Ads and Google Analytics). When a user accepts or rejects cookies via the consent banner, the cookie consent management platform passes those consent signals to Google’s tags, which then adjust their behavior accordingly. This integration is particularly important for organizations operating in the EU and UK, where Google requires Consent management platforms (CMPs) to be certified under its Google-certified CMP Partner Program in order to serve personalized ads through Google’s advertising products while remaining GDPR-compliant.

    • How does a cookie consent tool help with compliance?

      A cookie consent tool helps organizations manage user consent for cookies and trackers on their websites, presenting visitors with a consent banner that allows them to accept, reject, or customize their cookie preferences in compliance with privacy laws like GDPR and CCPA. It works by scanning the site for all cookies and trackers, categorizing them, enforcing user choices by blocking non-essential cookies until consent is given, and recording consent decisions as a legally defensible audit trail. Cookie consent is required by a wide range of global privacy laws, with jurisdictions like the EU, UK, Brazil, and Canada mandating opt-in consent, and the US generally following an opt-out model, making the tool essential for multi-jurisdictional compliance.

    • Can cookie consent management be used on mobile apps?

      Yes, cookie consent management can be applied to mobile apps, though the terminology shifts slightly — rather than cookies, mobile apps typically use software development kits (SDKs), device identifiers, and in-app trackers to collect and share user data. A mobile-enabled CMP can present in-app consent notices, collect and record user preferences, and enforce those choices by controlling which SDKs and trackers are activated — functioning much like a cookie consent banner does on a website. Privacy laws like GDPR, CCPA, and others apply equally to data collected through mobile apps, and platforms like Apple (App Tracking Transparency) and Google (Play Data Safety) have introduced their own consent frameworks that organizations must comply with alongside applicable privacy regulations.

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