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Consent & Preference Manager

Capture consent and preferences across all channels

Put your customers first with flexible privacy experiences that work across your entire marketing, vendor, and app ecosystem. To get a deeper understanding of the foundational principles of consent and preference management, check out what consent and preference management is and how it works.

Centralized consent & preference management

Ensure compliance and build customer trust with a central hub to track customer preferences across your brands, systems, and digital channels. Collect sync, and process customer privacy choices and first-party data for marketing, mobile, products, ads, and profiling.

Cross-channel consent management

Adhere to evolving privacy laws by clearly documenting user consent for data collection, use, and disclosure, reducing the likelihood of legal issues and fines. Ensure user preferences are logged, stored, and updated in a secure and compliance manner to reduce the likelihood of data breaches and ensure data processing practices align with user expectations and legal requirements. Secure consent storage and real-time syncing ensure your data privacy compliance is always up-to-date.

Real-time consent orchestration

Sync preference data in real time across your entire ecosystem, from web to mobile, with a consistent customer experience at every touchpoint. Easily connect downstream systems through no-code integrations with 300+ connectors, and leverage a centralized consent and preference management repository to run compliant marketing campaigns that respect customer choices, no matter where they interact with your brand.

Customer experience meets privacy compliance

  • Compliant processing of user choices

    Use dynamic intake forms and consent prompts to stay compliant with global privacy laws (e.g. CCPA, GDPR, LGPD, PIPEDA, UK DPA, ePrivacy, GPC, and more). Rely on role-based access and data anonymization/pseudo-anonymization to keep consent data secure.

  • Organization or business entity icon
    Responsive customer experience

    Personalize forms and prompts to increase opt-ins and build loyalty — experiment with different form options to discover what works best and then follow through with full transparency, including customer access to consent histories. Easily set up and brand with drag-and-drop tools, templates, or your own custom CSS—all with a quick, turnkey implementation.

  • Regulatory compliance and audit trails

    Easily export and share reports, including audit trails for compliance. Track history of consent preferences and overall consent trends in a central location, allowing you to demonstrate ongoing data privacy compliance with regulations.

  • Personalized data subject values

    Use magic links to personalize consent and preference forms for each user and data type, so they don’t need to re-enter their details and can’t submit consents for others.

  • Multilingual and geolocation-based consent and preference management solutions

    Support over 60 languages with geolocation-based dynamic consent management banners. Tailor the consent collection process based on user location, ensuring compliance with international data protection laws.

They are experts in privacy and compliance and keep us ahead of the things we don’t have dedicated resources for.

Brian M., G2 Review

TrustArc has a solid platform with strong customer account management, making it easy to manage multiple international domains.

Chris S., G2 Review

TrustArc provides hands-on customer support and frequently solicits feedback from its clients. I appreciate being able to reach someone quickly when I have a question.

Daniel L., G2 Review

I know that with TrustArc, my company will meet legal and regulatory compliance requirements. It is very simple and turn-key to set up.

Arlene G., G2 Review

    Why putting customers first pays off with the right consent management platform

    Honoring customer choices and personalizing your digital and marketing experiences can improve customer trust and build brand loyalty. Improve your customer experience with TrustArc Consent & Preference Manager.

    Privacy Studio Data Collection Purposes

     

    Consent Consent Manager Consent & Preference Manager Individual Right Manager
    Regulatory requirement Yes Yes Yes
    Primary purpose Capture and manage consent for cookies and trackers — device-level signals that govern how third-party data is collected Capture and manage brand and marketing preferences — zero- and first-party data that powers personalized customer experiences Process opt-outs and fulfill individual rights requests under GDPR, CCPA/CPRA, and other privacy regulations
    End user selection or action • Cookie consent for website traffic and behavioral analytics

    • Tracker consent for Bluetooth beacons, GPS and location services, and other device-level identifiers

    		 • Preferred channels for email, SMS, and push notifications

    • Topic interests and communication frequency

    • Product and brand preferences

    		 • Right to access personal data

    • Right to delete or modify personal data

    • Right to opt out of sale, sharing, or specific processing
    Data type governed

    		Third-party data Zero-party and first-party data All personal data covered by an individual rights requests / data subject request (DSR)

    Consent & Preference Management FAQs

    • How do Consent & Preference Management (CPM) solutions handle the differences between zero-party, first-party, second-party, and third-party data?

      CPM is purpose-built for zero- and first-party data — the preferences customers share directly with you and the data you collect through your own systems. Third-party data (from cookies and device trackers) is handled by a Cookie Consent Manager. Second-party data (shared through partnerships) typically flows through the same CPM preference records once ingested.

      The distinction matters because the regulatory, technical, and business handling of each data type is different. Zero-party data (proactively shared preferences — communication channels, product interests, customized account settings) and first-party data (directly collected — email, purchase history, loyalty program data) are high-accuracy, user-authorized, and central to personalized marketing. CPM captures, stores, and synchronizes them as the single source of truth.

    • How does TrustArc CPM integrate with my marketing systems?

      CPM provides bi-directional, real-time integrations with the marketing, CRM, and communication systems your consent data actually needs to reach — including Salesforce, Marketo, HubSpot, Adobe Experience Platform, Mailchimp, Iterable, Twilio, BigQuery, and custom in-house applications. Preferences captured anywhere sync everywhere, so a customer opt-out updates every downstream system in near real time.

    • Can TrustArc CPM serve as a single source of truth across multiple channels and systems?

      Yes, TrustArc CPM orchestrates preferences across all channels and systems to meet specific jurisdictional double opt-in and out requirements.

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