The Ultimate Balancing Act: Using Consumer Data and Maintaining Trust

It’s no secret that consumers are more skeptical than ever before of how organizations are using their personal data, thanks in large part of high-profile data breaches and growing awareness of just how much information exists about us online. Over the past few years, we’ve watched privacy regulators attempt to protect consumer rights by creating laws like GDPR, CCPA and LGPD aimed at corraling how organizations deal with customer data.

Undoubtedly, most customers are more likely to be loyal to a company they trust. They are also more likely to purchase additional products and services and recommend a company they trust.

Join the TrustArc privacy and marketing experts on this webinar as they explore how to build consumer trust and loyalty by delivering a compliant digital experience to meet the ever-evolving regulatory requirements surrounding consumer rights.

Key topics that will be covered include:

• How to address consumer rights to build consumer trust and loyalty
• How to demonstrate privacy compliance
• How to provide transparency to your consumers

Webinar Speakers

Damin Babu Product Marketing Manager, TrustArc

Ganesh Vasudeva Director of Product Management, TrustArc