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Supercharge your privacy knowledge

Are you a compliance pro, lawyer, or just curious about privacy?

The Privacy PowerUp series is the perfect launchpad for mastering all the privacy essentials.

In this comprehensive series, we guide you through every stage of building and scaling a modern privacy program—from the fundamentals of getting started and managing data collection, inventories, and subject rights, to tackling high-stakes areas like contracting, consent, international transfers, and AI. We also dive into program governance, vendor management, incident response, and the evolving challenges of tracking technologies and risk assessments while showing you how to secure executive buy-in and strengthen cross-functional collaboration across your organization.

 

Privacy PowerUp
Getting Started in Privacy
In this video, Val Ilchenko, General Counsel & Chief Privacy Officer at TrustArc, walks you through the fundamentals of data privacy, why it’s crucial, the core data privacy principles, and how you can build and manage a privacy program for your organization that stands out.
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Privacy PowerUp
Data Collection, Minimization, Retention, Deletion & Necessity
As AI’s hunger for data grows, so do the risks. In this video, Joanne Furtsch, VP of Privacy Knowledge at TrustArc, breaks down the core principles and practical tips around data collection, including of data minimization, retention, deletion, and necessity. She discusses why collecting only what’s necessary not only safeguards data privacy but also boosts your business’s efficiency and decision-making. Don’t miss this critical guide to protecting data and reducing risks in your organization.
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Privacy PowerUp
Data Inventories, Mapping, and Records of Process
In this segment, Paul Iagnocco, Customer Enablement Lead at TrustArc, shares what data inventory and hide-and-seek have in common, and why one of your key missions as a privacy professional should be to uncover every piece of personal data lurking in your organization.

Knowing what data you have, where it flows, and how it’s used is crucial for safeguarding privacy, reducing risk, and staying compliant with laws like GDPR and CCPA. Learn the 4 essential steps to building a robust data inventory, ensuring your company doesn’t get caught in a game it can’t win.

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Privacy PowerUp
Data Subject Rights (Individual Rights)
In this video, Daniela Sanchez, Privacy Knowledge Lead at TrustArc, breaks down the core components of data subject rights that empower individuals to control their personal data—like the right to access, correct, and erase information. Explore emerging rights that address new tech challenges and the complexities organizations face in managing these requests.

Ready to strengthen your data protection game? Watch now to understand and master the essentials of individual rights.

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Privacy PowerUp
Privacy Contracting
In this Privacy PowerUp video, Cathleen Doyel, Deputy General Counsel at TrustArc, uncovers the essentials of privacy contracting. Whether you’re building a privacy program or just trying to satisfy a customer, this video is your guide to crafting airtight privacy agreements that establish trust, including critical elements of Privacy and Security Disclosures, like privacy policies, sub-processor disclosures, and technical and organizational measures (TOMS).

Then understand how to break down key contracts like Data Processing Agreements (DPA), Acceptable Use Policies, and optional addenda like Security Addendums and Business Associate Agreements (BAA). Don’t miss out—watch now and fortify your privacy program with strong, trust-building agreements.

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Privacy PowerUp
Choice & Consent
Choice and consent are at the heart of data privacy, empowering individuals to control how their personal information is collected, used, and shared. But navigating these requirements across different jurisdictions, industries, and data types can be complex.

In this Privacy PowerUp segment, Maciej Piszcz, Manager of Quality Assurance at TrustArc, breaks down the essentials of choice and consent. From understanding OECD principles to tackling opt-in vs. opt-out mechanisms, you’ll learn how to assess your data processing activities, determine the right choice mechanisms, and ensure compliance with global privacy regulations like GDPR, CCPA, and APEC CBPR.

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Privacy PowerUp
International Data Transfers & Onward Transfers
In this video, Noël Luke, Chief Assurance Officer at TrustArc, unmasks the complex world of international data transfers, breaking down everything from what constitutes a transfer to the regulatory hoops you’ll need to jump through.
Learn how to identify if your data movement qualifies as a transfer and explore the spectrum of global data transfer restrictions—from countries with no regulations to those with strict data localization laws.
Understand key concepts like adequacy decisions, standard contractual clauses (SCCs), and the role of consent in cross-border transfers. Watch now to power up your privacy practices and stay ahead of the curve!
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Privacy PowerUp
New and Emerging Technologies: AI, ML, and Other
AI is transforming industries, but are you fully aware of its privacy implications? In this Privacy PowerUp video, Lindsay Palmer, Privacy Knowledge Principal at TrustArc breaks down the essentials of AI for privacy professionals.
Understand what AI truly is, how it differs from automated processing, and why it’s crucial to distinguish between the two. Discover the privacy challenges AI presents, from data minimization and transparency to the risk of bias and discrimination. Learn practical steps to incorporate AI into your privacy management program, ensure compliance with emerging regulations, and embrace privacy by design throughout the AI lifecycle.
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Privacy PowerUp
Privacy Program Management
In this video, Paul Iagnocco, Customer Enablement Lead at TrustArc, reveals the storytelling strategies you need to secure leadership buy-in, build a strong governance structure, and drive your privacy program forward.
Learn how to craft a compelling narrative that aligns with your organization’s goals, identify key evangelists to champion your cause, and leverage data to tell a story that resonates with decision-makers. From understanding your audience to implementing a hybrid governance model, this video offers actionable steps to elevate your privacy efforts. If you’re a privacy professional looking to influence top management and enhance your privacy program, this is a must-watch.
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Privacy PowerUp
Managing Privacy Across the Organization
Data privacy isn’t a solo mission—it’s a team sport! If you’re feeling like the lone crusader in your organization, it’s time to assemble your privacy Avengers. In this Privacy PowerUp video, Erik Elliott, Senior Global Privacy Manager at TrustArc, shares his top five tips for building strong cross-functional relationships that will elevate your privacy program.
Learn how to create a privacy culture that resonates across departments, grow a network of privacy champions, and make privacy everyone’s business. From fostering education to setting actionable goals, these strategies will help you integrate privacy into the DNA of your organization. Whether you’re looking to break down silos or inspire a privacy-first mindset, this video is your playbook for success.
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Privacy PowerUp
Assess the Risk Before It Hits
Every new system or project comes with privacy risks, and assessments help you spot them before they escalate. In this video, Joanne Furtsch breaks down PIAs, DPIAs, LIAs, and TIAs with practical examples.

Learn how to identify risks early, embed privacy by design, ensure compliance, and cut down on costly fixes.

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Privacy PowerUp
Contracts that Count
Behind every DPA clause is a negotiation about risk, responsibility, and trust. In this video, Cathleen Doyel unpacks the 10 most contested provisions from scoping and subprocessors to liability caps, SCCs, DSARs, and TOMs.See how to strike the right balance between legal precision and operational flexibility and why DPAs anchor every data partnership.

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Privacy PowerUp
Sell, Share, or Beware
Whether defined explicitly in CCPA or implicitly in GDPR, selling and sharing personal data carry major compliance and trust implications. In this video, Maciej Piszcz explains how regulations shape these concepts, what triggers opt-outs, and how to operationalize transparency.

Learn how to assess your data inventory, update notices, and give individuals meaningful choices.

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Privacy PowerUp
Vendor Management
Outsourcing doesn’t mean outsourcing accountability. In this video, Lindsay Palmer walks through vendor management essentials from due diligence and DPAs to AI oversight and ongoing audits.

Learn how to reduce risk, strengthen compliance, and build trust across your data supply chain.

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Privacy PowerUp
Tracking Technologies Untangled
Online trackers power personalized ads, but at what cost to privacy? In this video, Jadene Young, Manager of Privacy Research at TrustArc, explains how cookies, pixels, device IDs, and fingerprinting work, why they spark compliance risks under GDPR and CCPA, and what enforcement trends mean for your business.

Discover the risks of real-time bidding, cross-border data transfers, and wiretap litigation and why privacy-by-design is shaping the future of Adtech.

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Privacy PowerUp
Data Inventory, Next-Level Classification
Data inventory tells you what you have while data classification tells you how risky it is. In this video, Paul Iagnocco explains how to move from mapping data flows to classifying personal data into risk-based categories.

Learn how to align with InfoSec, prioritize protections, and strengthen compliance while keeping costs in check.

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Privacy PowerUp
Incident Incoming – Now What?
When a data incident strikes, every second counts. In this video, Val Ilchenko explains how to distinguish incidents from breaches, ask the right first questions, and follow a proven response lifecycle.

Learn how to assess impact, meet legal obligations, coordinate across teams, and communicate clearly while strengthening trust. Preparation is your best defense, and this episode shows you how to build it.

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Ready to put it all into practice?

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