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Supercharge your privacy knowledge

Are you a compliance pro, lawyer, or just curious about privacy?

The Privacy PowerUp series is the perfect launchpad for mastering all of the privacy essentials.

In this comprehensive ten-part series, we tell you everything you need to know from getting started, demystifying complex topics like AI and cross-border data transfers, and even how to secure executive alignment and cross-functional rapport across your organization.

 

Privacy PowerUp
Getting Started in Privacy
In this video, Val Ilchenko, General Counsel & Chief Privacy Officer at TrustArc, walks you through the fundamentals of data privacy, why it’s crucial, the core data privacy principles, and how you can build and manage a privacy program for your organization that stands out.
Privacy PowerUp
Data Collection, Minimization, Retention, Deletion & Necessity
As AI’s hunger for data grows, so do the risks. In this video, Joanne Furtsch, VP of Privacy Knowledge at TrustArc, breaks down the core principles and practical tips around data collection, including of data minimization, retention, deletion, and necessity. She discusses why collecting only what’s necessary not only safeguards data privacy but also boosts your business’s efficiency and decision-making. Don’t miss this critical guide to protecting data and reducing risks in your organization.

Privacy PowerUp
Data Inventories, Mapping, and Records of Process
In this segment, Paul Iagnocco, Customer Enablement Lead at TrustArc, shares what data inventory and hide-and-seek have in common, and why one of your key missions as a privacy professional should be to uncover every piece of personal data lurking in your organization.

Knowing what data you have, where it flows, and how it’s used is crucial for safeguarding privacy, reducing risk, and staying compliant with laws like GDPR and CCPA. Learn the 4 essential steps to building a robust data inventory, ensuring your company doesn’t get caught in a game it can’t win.

Privacy PowerUp
Data Subject Rights (Individual Rights)
In this video, Daniela Sanchez, Privacy Knowledge Lead at TrustArc, breaks down the core components of data subject rights that empower individuals to control their personal data—like the right to access, correct, and erase information. Explore emerging rights that address new tech challenges and the complexities organizations face in managing these requests.

Ready to strengthen your data protection game? Watch now to understand and master the essentials of individual rights.

Privacy PowerUp
Privacy Contracting
In this Privacy PowerUp video, Cathleen Doyel, Deputy General Counsel at TrustArc, uncovers the essentials of privacy contracting. Whether you’re building a privacy program or just trying to satisfy a customer, this video is your guide to crafting airtight privacy agreements that establish trust, including critical elements of Privacy and Security Disclosures, like privacy policies, sub-processor disclosures, and technical and organizational measures (TOMS).

Then understand how to break down key contracts like Data Processing Agreements (DPA), Acceptable Use Policies, and optional addenda like Security Addendums and Business Associate Agreements (BAA). Don’t miss out—watch now and fortify your privacy program with strong, trust-building agreements.

Privacy PowerUp
Choice & Consent
Choice and consent are at the heart of data privacy, empowering individuals to control how their personal information is collected, used, and shared. But navigating these requirements across different jurisdictions, industries, and data types can be complex.

In this Privacy PowerUp segment, Maciej Piszcz, Manager of Quality Assurance at TrustArc, breaks down the essentials of choice and consent. From understanding OECD principles to tackling opt-in vs. opt-out mechanisms, you’ll learn how to assess your data processing activities, determine the right choice mechanisms, and ensure compliance with global privacy regulations like GDPR, CCPA, and APEC CBPR.

Privacy PowerUp
International Data Transfers & Onward Transfers
In this video, Noël Luke, Chief Assurance Officer at TrustArc, unmasks the complex world of international data transfers, breaking down everything from what constitutes a transfer to the regulatory hoops you’ll need to jump through.
Learn how to identify if your data movement qualifies as a transfer and explore the spectrum of global data transfer restrictions—from countries with no regulations to those with strict data localization laws.
Understand key concepts like adequacy decisions, standard contractual clauses (SCCs), and the role of consent in cross-border transfers. Watch now to power up your privacy practices and stay ahead of the curve!
Privacy PowerUp
New and Emerging Technologies: AI, ML, and Other
AI is transforming industries, but are you fully aware of its privacy implications? In this Privacy PowerUp video, Lindsay Palmer from TrustArc breaks down the essentials of AI for privacy professionals.
Understand what AI truly is, how it differs from automated processing, and why it’s crucial to distinguish between the two. Discover the privacy challenges AI presents, from data minimization and transparency to the risk of bias and discrimination. Learn practical steps to incorporate AI into your privacy management program, ensure compliance with emerging regulations, and embrace privacy by design throughout the AI lifecycle.

Privacy PowerUp
Privacy Program Management
In this video, Paul Iagnocco, Customer Enablement Lead at TrustArc, reveals the storytelling strategies you need to secure leadership buy-in, build a strong governance structure, and drive your privacy program forward.
Learn how to craft a compelling narrative that aligns with your organization’s goals, identify key evangelists to champion your cause, and leverage data to tell a story that resonates with decision-makers. From understanding your audience to implementing a hybrid governance model, this video offers actionable steps to elevate your privacy efforts. If you’re a privacy professional looking to influence top management and enhance your privacy program, this is a must-watch.
Privacy PowerUp
Managing Privacy Across the Organization
Data privacy isn’t a solo mission—it’s a team sport! If you’re feeling like the lone crusader in your organization, it’s time to assemble your privacy Avengers. In this Privacy PowerUp video, Erik Elliott, Senior Global Privacy Manager at TrustArc, shares his top five tips for building strong cross-functional relationships that will elevate your privacy program.
Learn how to create a privacy culture that resonates across departments, grow a network of privacy champions, and make privacy everyone’s business. From fostering education to setting actionable goals, these strategies will help you integrate privacy into the DNA of your organization. Whether you’re looking to break down silos or inspire a privacy-first mindset, this video is your playbook for success.

 
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